Kite Line Kiteboarding
An USA-based online B2C store for kiteboarding and wing foiling.
5 Seconds
Website speed
50% YoY
Increase in website visits
41% YoY
Increase in revenue
Case Overview
For the past 20 years, KiteLine has been immersed in the kiteboarding industry. They’ve seen the evolution of kiting: from those sketchy days when they had to jerry-rig their hand-made gear, through the rapid development of depowerable LEIs, to the current state of kite gear. Their depth of knowledge means they understand how all these advances translate to your kiteboarding. They can help you figure out what gear will match your riding style and which kites and boards will help you advance to the next level.
The challenge
KiteLine is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there. Fixing these problems is important for making the website better and attracting more shoppers.
Our Solutions
- Migrating the website from Magento 1 to Magento 2
- New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
- Introducing a one-page checkout process.
- Landing page optimization
- Content optimization for website
- SEO best practices implementation to enhance search engine rankings and increase organic traffic.
The Results
- Enhanced Website Performance & speed
- Engaging and intuitive user experience
- Increased visibility in SERP (from 1.9k to 5.4k keywords)
- Increased organic traffic by 64%
- Reduced cart abandonment rates and increased conversion rates
5 Seconds
Website speed
40% YoY
Increase in website visits
41 YoY
Increase in revenue
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