KiteLine Kiteboarding | Digital Marketing Portfolio| Webiators

September 15, 2020

Kite Line Kiteboarding

Company Background

For the past 20 years, KiteLine has been immersed in the kiteboarding industry. They've seen the evolution of kiting: from those sketchy days when they had to jerry-rig their hand-made gear, through the rapid development of depowerable LEIs, to the current state of kite gear. Their depth of knowledge means they understand how all these advances translate to your kiteboarding. They can help you figure out what gear will match your riding style and which kites and boards will help you advance to the next level. 


  1. Magento Migration
  2. Digital Marketing

Magento Migration Service:

When Magento upgraded its platform to 2.4 version. Kiteline chose Webiators, to migrate its store from Magento 1.9 to Magento 2.3.4 and Redesigned the UX/UI to make it more advanced and created Reward Points Features so that customers can earn points on registration, purchase, and redeem them anytime within the store.

  • Platform: Magento 2.3.1
  • Payment Method: Paypal Payflow, Hosted Payment Getaway, Paypal Credit
  • Business Type: Ecommerce, Magento Migration
  • Shipping Method: FedEx, UPS, Table Rates
  • Main Features: APP Like Mobile Design, Blogs feature, Social Login.

Digital Marketing Service: 

KiteLine Kiteboarding was never into paid marketing though they decided to go with the flow and choose the option of organic search. They wanted to compete with their competitors on organic ranking.

  • On-Page SEO
  • Technical SEO
  • Link Building
  • Content Optimization


Before starting the migration we reviewed the whole website. It enables us to gather information, plan, and build strategies to use Magento upgraded features in the best possible manner.

To increase the site search engine ranking we focused on Off-Page SEO and On-Page SEO. The primary task in the strategy was to set keywords we want to get rank on. To manage and monitor the actions of keywords on SERP, we created a group of keywords ranking on the first page to top 50 and the ones not even ranking. In the On-page strategy, we manage to optimize website content and its visibility and usability. Our common Off-page actions include increasing backlinks, user engagement, and shares on social media pages.

Final Outcome

Website migration is also a very difficult task to perform. It needs a proper concentration to analyze the website to perform advanced implementation without changing the crust of the website. After completion of our Magento migration process, KiteLine seemed to be a new website with new advanced features and easy to access the website.

SEO is a time taking and ongoing process. It takes a lot of time to give the desired result. But with proper Website and Competitor analysis, by the end of the month, we saw a quite impressive result for KiteLine. Some of its Keywords got a slight increase in the rank but the ones not ranking got the place in Top 50. Within one month we achieved beyond expectation with proper R&D by our SEO team experts. Now, Counting days, to bring every keyword of KiteLine on top of the page.

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