SHAPELLX

Company Background

Shapellx, a premier women's shapewear brand, presents an array of figure-enhancing silhouettes suitable for all occasions. They meticulously select sustainable materials and top-tier fabrics, ensuring each product complements any wardrobe. Our brand empowers women to embrace their individual style and confidently showcase their authentic selves to the world.

Aim

-- Building eCommerce Website on Shopify.

-- An Exceptional Performing, Feature-rich Website.

-- Boost Sales & Brand Management through Ads

Shopify Development Service

Our journey with this brand began with the creation of a cutting-edge eCommerce platform using Shopify. Leveraging the versatility and user-friendliness of Shopify, we established an online storefront that embodies the brand's identity. From seamless navigation to secure payment processing, our team ensured that the website provided an intuitive and reliable shopping experience.

Digital Marketing Service

-- Our commitment extended beyond aesthetics; we meticulously engineered the website for exceptional performance. It boasts fast loading times, responsive design, and an array of features such as product customization, user reviews, and a streamlined checkout process.

-- Our partnership with Shapellx goes beyond website development; we've actively contributed to boosting sales and brand management through Google & Facebook Ads.

Strategy

To maximize the brand's reach and drive sales, we implemented a comprehensive advertising strategy. Utilizing data-driven insights, we crafted targeted ad campaigns across various platforms, such as Google Ads, Facebook Ads, and Instagram Ads. These campaigns not only increased sales but also bolstered brand visibility, ultimately contributing to effective brand management. Our efforts encompassed ad creation, budget optimization, and continuous performance analysis to ensure a successful outcome.

Final Outcome

The final outcome of our efforts included the successful establishment of a feature-rich eCommerce website on Shopify that delivered exceptional performance. Through our strategic advertising campaigns, we substantially boosted sales and increased brand visibility. This holistic approach led to significant growth in online sales and enhanced brand management, positioning the brand for continued success and expansion in its market.
Project link

SHAPELLX

A Premier Women’s Shapewear Brand. Shapellx – a premium Shopify store for shaping and confidence-boosting apparel – was designed and developed by Webiators Technologies, a leading eCommerce agency in India.

3x Increase

Repeat Purchases

30%+ Increase

Checkout Rate

80%+ Growth

Mobile Session Duration

Case Overview

Shapellx, a premier women’s shapewear brand, presents an array of figure-enhancing silhouettes suitable for all occasions. One of the primary challenges was ensuring seamless mobile performance, especially for product pages, filters, and checkout. Site speed issues during sales, product drops, and promotions.

Industry

Fashion

Location

USA

Platform

Shopify

Website

shapellx.com

The Challenge

Creating a Shopify website for selling women’s shapewear comes with a unique set of challenges. One major hurdle is integrating third-party apps and plugins seamlessly without causing performance conflicts or slowing down the site. Speed is critical in eCommerce, so ensuring fast load times is essential to prevent customer drop-offs and maintain a smooth user experience.

In addition, the website must be equipped with strong cybersecurity measures to protect sensitive customer data and prevent potential breaches. Another key challenge is implementing a scalable and efficient backend system that can handle sudden traffic spikes—especially during sales events or product launches—and support growing transaction volumes without compromising site stability.

Managing hundreds of SKUs with multiple sizes and color combinations for each product. Meeting GDPR, CCPA, and cookie policy requirements for global visitors.

Our Solutions

Our journey with this brand began with the creation of a cutting-edge eCommerce platform using Shopify.
Shopify’s versatility and user-friendliness to creation an online store that reflects the brand’s identity.
Utilized Shopify’s native variant architecture with custom swatches, smart inventory tracking, and automated back-in-stock alerts.
Integrating multiple payment methods, including PayPal Payflow, Hosted Payment Gateway, and PayPal Credit, for customer convenience.
We handled ad creation, budget optimization, and ongoing performance analysis for a successful outcome.
Integrated Cloudflare CDN, optimized theme code, minimized third-party scripts, and leveraged Shopify Plus infrastructure for better performance under load.

The Results

3x Increase in Repeat Purchases Driven by loyalty workflows, personalized recommendations, and post-purchase follow-ups.
30%+ Increase in Checkout Completion Rate Achieved through streamlined user flow, express payments, and simplified forms.
80%+ Growth in Mobile Session Duration, indicating higher mobile engagement through responsive design and faster load times.
Reduced cart abandonment rates and increased conversion rates. Better search engine rankings drive more traffic

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