Backstreet Surveillance - Webiators
Backstreet Surveillance

December 26, 2023

Backstreet Surveillance

Company Background

Backstreet Surveillance stands as the premier provider of do-it-yourself security camera system catering to businesses and homes across the nation. With a commitment to convenience and reliability, each order is meticulously prepackaged and swiftly shipped to customers, containing everything essential for a seamless installation process. What sets us apart is our unwavering assurance—the industry's longest warranty of 5 years—offering unparalleled peace of mind. Our mission revolves around empowering individuals and businesses with accessible, high-quality security solutions, ensuring safety and protection without compromising on simplicity and efficiency.

Aim

-- Magento Development
-- Digital Marketing- SEO & Google Ads

Magento Development

Upon Magento's upgrade to the 2.4 version, Fenchel Shades entrusted Webiators with the migration of its store from Magento 2.3.1 to Magento At Backstreet, our primary focus was a complete overhaul of the website layout. We've undertaken a comprehensive revamp, starting with the integration of a new theme that not only enhances aesthetics but also ensures responsiveness across all devices. Our dedication extended beyond mere appearance; we strategically added new functionalities to elevate the overall user experience. This commitment to improvement ensures seamless navigation and engagement for all our visitors, catering to their needs regardless of the device they use.

Digital Marketing Services

-- Implementing extensive SEO strategies to boost visibility, optimize keywords, and elevate search engine rankings.
-- Creating engaging, SEO-focused content aimed at captivating audiences, increasing website traffic, and establishing niche authority.
-- Utilizing Google Ads to enhance conversions and drive overall sales growth on the website.

Strategy

-- Conducting a thorough assessment of the existing platform to identify strengths, weaknesses, and customization needs. Tailor the Magento platform to align with specific business requirements, ensuring a seamless and efficient online store.
-- Conduct a comprehensive SEO audit to identify areas for improvement. Implement on-page and off-page SEO tactics to enhance visibility, optimize keywords, and improve search engine rankings.
-- Create targeted ad campaigns using Google Ads to drive immediate traffic, boost conversions, and maximize return on investment (ROI).

Final Outcome

Magento Development:

-- Enhanced User Experience: A revamped website with an improved layout, responsive design across devices, and additional functionalities for a seamless user experience.
-- Scalability & Performance: The Magento platform is optimized for performance, ensuring scalability and reliability for future growth.

Digital Marketing Impact:

-- Increased Online Visibility: Improved search engine rankings leading to heightened online visibility and greater organic traffic.
-- Boosted Sales and conversions: Successful Google Ads campaigns resulting in increased website traffic, higher conversion rates, and improved sales figures.

Project link

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