Backstreet Surveillance

Company Background

Backstreet Surveillance stands as the premier provider of do-it-yourself security camera system catering to businesses and homes across the nation. With a commitment to convenience and reliability, each order is meticulously prepackaged and swiftly shipped to customers, containing everything essential for a seamless installation process. What sets us apart is our unwavering assurance—the industry's longest warranty of 5 years—offering unparalleled peace of mind. Our mission revolves around empowering individuals and businesses with accessible, high-quality security solutions, ensuring safety and protection without compromising on simplicity and efficiency.

Aim

-- Magento Development
-- Digital Marketing- SEO & Google Ads

Magento Development

Upon Magento's upgrade to the 2.4 version, Fenchel Shades entrusted Webiators with the migration of its store from Magento 2.3.1 to Magento At Backstreet, our primary focus was a complete overhaul of the website layout. We've undertaken a comprehensive revamp, starting with the integration of a new theme that not only enhances aesthetics but also ensures responsiveness across all devices. Our dedication extended beyond mere appearance; we strategically added new functionalities to elevate the overall user experience. This commitment to improvement ensures seamless navigation and engagement for all our visitors, catering to their needs regardless of the device they use.

Digital Marketing Services

-- Implementing extensive SEO strategies to boost visibility, optimize keywords, and elevate search engine rankings.
-- Creating engaging, SEO-focused content aimed at captivating audiences, increasing website traffic, and establishing niche authority.
-- Utilizing Google Ads to enhance conversions and drive overall sales growth on the website.

Strategy

-- Conducting a thorough assessment of the existing platform to identify strengths, weaknesses, and customization needs. Tailor the Magento platform to align with specific business requirements, ensuring a seamless and efficient online store.
-- Conduct a comprehensive SEO audit to identify areas for improvement. Implement on-page and off-page SEO tactics to enhance visibility, optimize keywords, and improve search engine rankings.
-- Create targeted ad campaigns using Google Ads to drive immediate traffic, boost conversions, and maximize return on investment (ROI).

Final Outcome

Magento Development:

-- Enhanced User Experience: A revamped website with an improved layout, responsive design across devices, and additional functionalities for a seamless user experience.
-- Scalability & Performance: The Magento platform is optimized for performance, ensuring scalability and reliability for future growth.

Digital Marketing Impact:

-- Increased Online Visibility: Improved search engine rankings leading to heightened online visibility and greater organic traffic.
-- Boosted Sales and conversions: Successful Google Ads campaigns resulting in increased website traffic, higher conversion rates, and improved sales figures.

Backstreet Surveillance

A USA-Based Online B2B Store for Security Camera System Products.

4 Seconds

website speed!

40% YOY

increase in revenue

1000%+ ROAS

in Google Ads

Case Overview

Backstreet Surveillance stands as the premier provider of do-it-yourself security camera system catering to businesses and homes across the nation. With a commitment to convenience and reliability, each order is meticulously prepackaged and swiftly shipped to customers, containing everything essential for a seamless installation process.

Industry

Security Camera System

Location

USA

Platform

Magento

Website

backstreet-surveillance.com

The challenge

Creating a Magento-based website for selling security cameras involves several challenges across various aspects. Technically, you must ensure the website performs optimally and can handle high traffic. This involves using caching mechanisms, optimizing images and scripts, and possibly implementing a Content Delivery Network (CDN). Custom development is often needed to integrate features like product comparison etc.

Our Solutions

Migrating the website from Magento 1.9 to Magento 2 to leverage improved performance and advanced features.
Implementing extensive SEO strategies to boost visibility, optimize keywords, and elevate search engine rankings.
Developing SEO-focused content to captivate audiences, boost website traffic, and establish niche authority.
Utilizing Google Ads to enhance conversions and drive overall sales growth on the website.
Tailor the Magento platform to align with specific business requirements, ensuring a seamless and efficient online store.
Integrating multiple payment methods including PayPal Payflow, Hosted Payment Gateway, and PayPal Credit for customer convenience.
Improved search engine rankings leading to heightened online visibility and greater organic traffic.
A revamped website with an improved layout, responsive design across devices, and additional functionalities.

The Results

An upgraded website with responsive design, enhanced layout, and added functionalities.
Developing SEO-focused content to captivate audiences, boost website traffic, and establish niche authority.
Reduced cart abandonment rates and increased conversion rates
Implement Google Ads campaigns tailored to drive instant traffic, enhance conversions, and optimize ROI effectively.
In 2023, the revenue was increased by 4x

4 Seconds

website speed!

40% YOY

increase in website visits

1000%+ ROAS

in Google Ads

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