Fenchel Shades - Webiators

May 30, 2024

Fenchel Shades

Project link

Fenchel Shades

An USA-based online B2B store for home decor, lampshades, and accessories products.

5 Seconds

Website speed

50% YoY

Increase in website visits

41% YoY

Increase in revenue

Case Overview

Fenchel Shades champions creativity by offering custom lamp shades and replacement lamp shades tailored to your specific dimensions and fabric choices. Unlike trend-driven companies, Fenchel Shades prioritizes your vision, providing virtually limitless design possibilities. This unique approach ensures that every product aligns perfectly with your individual preferences and needs.


Home Decor





The challenge

Fenchel Shades is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there. Fixing these problems is important for making the website better and attracting more shoppers.

Our Solutions

  1. Migrating the website from Magento 1 to Magento 2
  2. New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
  3. Introducing a one-page checkout process.
  4. Landing page optimization
  5. Content optimization for website
  6. SEO best practices implementation to enhance search engine rankings and increase organic traffic.

The Results

  1. Enhanced Website Performance & speed
  2. Engaging and intuitive user experience
  3. Increased visibility in SERP (from 1.9k to 5.4k keywords)
  4. Increased organic traffic by 64%
  5. Reduced cart abandonment rates and increased conversion rates

5 Seconds

Website speed

40% YoY

Increase in website visits

41 YoY

Increase in revenue

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