Having a website and having a good website design are two ends of the same thread. How can you ensure a good website design when there are so many different web design trends? We got this. Last year, Web Design Trends 2023 concentrated on developing some of the most engaging web designs. However, the Chicago web design trends for 2024 revolve around exploration and experimentation.
This is why including modern web design in your marketing strategy is more important than ever.
According to Gabi Robins, brand designer at Webflow, “Trends are important to be aware of, but don’t let them dictate what you’re doing.”Trends change so quickly that it can be difficult to keep up, but this also means that everything could be trendy at some point.” Keep reading for ten modern web design trends to inspire you this year!
10 Web Design Trends & Website Design Inspiration:
For 2024, several web design trends are emerging, reflecting the ever-changing landscape of digital aesthetics and user experience. This year’s most popular website design is modern, emphasizing simplicity and clean aesthetics.
It’s important to remember that website design inspiration and trends change quickly, so our SoftCircles experts recommend staying current with the latest and greatest!
Below, we’ve compiled a comprehensive list of the top ten web design trends for 2023.
1. Fast loading speed:
Nothing says “old” and “outdated” in the web design world as much as slow loading speed. About 47% of users expect your website to load in less than 2 seconds. If not, they depart.
Regardless of your industry, you must maintain page loading speed. It is just as important for a manufacturing website to load quickly as for an eCommerce website because it results in lower bounce rates and a longer average time spent on a page.
2. Scrolling animations:
Scrolling animations enhance a website’s user experience by triggering different animations and effects in response to the user’s scrolling actions.
This can include elements fading in and out, changing colour, or moving into position, resulting in a visually appealing experience that encourages users to explore the site.
3. Storytelling and Interactive:
Interactive website elements are becoming increasingly popular, and user experience animation will remain central to responsive web designs in 2024. Consumers spend more time on websites with responsive and interactive features. Unfortunately, these UX design trends can be costly and time-consuming to implement. Our Chicago web design agency is the best web design and development agency in Chicago, lowering costs for clients who want unique, interactive features on their websites.
4. Dark Mode:
In web design, dark mode is a design choice in which a website or application’s background and user interface elements are primarily displayed in dark colours, such as black or dark grey.
The concept of dark mode in web design has a long history, dating back to the beginnings of computing. While computers had a dark background by default in the 1970s, technological advancements have allowed the dark mode to become a popular design option.
5. Glassmorphism:
The frosted glass effect combined with rich content creates a lasting impression. The frosted glass has been used extensively in the background, adding texture and depth to the website design. Furthermore, the blurred aspect of glass morphism helps add a spice of colour and makes the content more readable.
This web design trend has gained momentum since last year’s trends and will continue to make its mark this year.
6. Parallax scrolling:
Parallax scrolling is another popular web design trend for 2025. One type of parallax scrolling shows more of the site with each scroll as if it were telling a story.
Background videos can also be used with dynamic scrolling, in which the video only plays when users scroll. This method can also activate animations and make your images appear magically.
7. Monochromatic websites:
Monochromatic websites are a memorable trend gaining traction, and we expect it to continue through 2024. This style can create a clean, simple appearance while allowing elements with contrasting colours to catch users’ attention. Monochromatic websites can be highly effective if your company focuses on generating interaction through a compelling call to action.
8. Custom illustrations:
The trends in Chicago web design have been quite noticeable. We can see it growing and leaving its mark all around. Everyone loves illustrations, but incorporating your unique style makes them stand out. Custom illustrations add uniqueness and relatability to the table. They make users feel welcome and encourage them to explore further. Unique and custom illustrations help a brand connect with its audience and drive in more users. Custom illustrations are one of the best in web design.
9. Oversized fonts:
Oversized typography, large text elements, and an effective colour scheme can all help you emphasize your brand’s main message. Many modern websites do not even include images on their home page; instead, they use oversized text and other interactive elements such as animations.
10 . Handmade Illustrations:
This is another web design trend you should expect to see much of in the future. While Mailchimp popularized website illustrations, they were less common in recent years. That’s certainly changed now. I’ve come across several websites with fascinating handmade illustrations that keep visitors interested and prompt them to scroll to the end.
Conclusion:
Overall, the 2024 design trends remind you to stop relying solely on simplistic and minimal web design styles and step outside your comfort zone and experiment. The most recent web design trends for 2023 will help you achieve this goal.
If your company wants to improve its web design, contact our team of experts. SoftCircles is an award-winning Chicago web design company with expert web designers who can improve your web designing and conversion rates!
