One of the most popular open-source platforms for ecommerce, Magento has grown exponentially in recent years thanks to its extensibility and customize-ability. So what will it look like in 2021?
Magento is a platform built with flexibility and customization in mind which means that brands and stores can create personalized shopping experiences and sell their products with ease. The 2020 holiday season helped to solidify Magento’s popularity due to the ability of retailers to quickly adapt their inventory levels, pricing, shipping options, etc before major events such as Black Friday or Cyber Monday.
Many retailers, however, do not fully understand how the platform works, and comes in handy. In 2020, there were many articles published about the role of Magento in ecommerce software while at the same time, there was a rise in Magento developer jobs in the last couple of years. Since then new Magento eCommerce development trends have emerged which will continue to change and shape how Magento online stores are used across the world.
Magento is transforming as it inculcates itself into popular ecommerce platforms like Shopify, BigCommerce or WooCommerce. As businesses grow their demand for ecommerce software increases as well which is why many major tech companies are investing heavily into Magento ecommerce development because it seems to be a very competitive market.
Let’s take a look at some of the latest trends in Magento ecommerce development.
Continued Growth of Magento Marketplaces
The explosion of ecommerce platforms for a long time has definitely made a difference in the way people shop online. For example, Amazon owns about 40 percent of all online shopping market share (shipping and non-shipping) while millions of sellers are present on its platform. Not to mention that it is the largest customer service network for brands and customers. What is more, 62% of small businesses sell their products on Amazon which is why it is an important marketplace for anyone who wants to take their business to the next level.
On the other hand, there are a number of companies who have their own marketplace and they can attract traffic from anywhere in the world. For example, the competition between Shopify and BigCommerce has grown in recent years because both platforms have different features and benefits which appeal to different types of businesses. So if you are looking for a specific type of feature, then it is important to comply with Magento best practices.
For example, Shopify offers a lot of design options while BigCommerce offers a wider selection of importable products. Both platforms are focusing on mobile shopping as well since it is becoming more popular than standard desktop shopping on laptops or computers. The Magento Marketplace allows brands to create their own stores and retailers to promote their websites. For those who are still using the platform for ecommerce, then it is important to learn about the latest trends in Magento development like the following.
The ability to ensure that all online retailers are mobile-friendly will help merchants gain more traffic and customers. One thing we know for sure is that ecommerce software developers should make sure that their websites are mobile-friendly so that people can easily access them via mobile devices.
Magento Marketplace has seen a lot of changes since it was first launched and in 2021 it looks like it will become even better. The new update is an important development for any ecommerce software developer who wants to gain more customers.
Improved Shopping Experience
Whether you are using Magento or not, you should ensure that your business is mobile-friendly so that people can easily access your item online from their mobile devices. The fact that the majority of all online shopping is done via a mobile device means that QSR (Quick Service Restaurant) businesses need to also ensure that their websites are compatible with all devices, especially tablets and smartphones.
To do this, you need to know what the biggest problem is for people who are shopping on their phones or tablets and it is that they cannot view the item in full screen. One way for you to solve this problem is by making sure that your website looks good on mobile devices. Magento ecommerce development companies have been paying attention to this trend because almost every business wants to attract customers via a mobile device as well.
For example, the shopping experience on an iPhone or iPad usually offers a better look at products and offers more information than a laptop or computer screen might because most people view items using larger displays which makes it easier for them to see each individual item.
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