Did you know that Wix powers over 200 million websites globally as of 2024? According to Wix Investor Relations, the platform has steadily grown into one of the most popular website builders worldwide, especially among freelancers, startups, and SMBs.
With more than 800 professionally designed templates across different industries, Wix offers something for everyone, whether you’re showcasing your portfolio or selling products online.
But with so many options, choosing the best Wix website template for your business can be overwhelming.
Are you a photographer needing a sleek portfolio layout? A fitness coach looking to automate bookings? Or maybe an eCommerce brand ready to convert browsers into buyers? The right template doesn’t just look good — it impacts your site’s performance, SEO rankings, and user experience.
In this guide, we break down the top Wix templates for every industry — from creative professionals to online retailers — and explain what features to look for. You’ll also get expert tips on mobile responsiveness, SEO-friendliness, and how to choose a template that grows with your business.
Let’s find your perfect design match.
Why Choose Wix Website Templates for Your Business?
When it comes to building a professional site quickly and affordably, Wix remains a top choice. Its drag-and-drop interface, wide range of customizable templates, and built-in SEO tools make it ideal for businesses of all sizes.
Here’s why industry-specific templates from Wix stand out:
- Fully customizable designs for different niches
- Mobile responsiveness built into every template
- Access to tools like Wix SEO Wiz for optimizing search rankings
- Integrated features like booking systems, online stores, and blog setups
Let’s dive into the best Wix website templates by industry.
Best Wix Portfolio Templates for Creatives
If you’re a creative professional, your website should do more than just exist — it should visually impress. Fortunately, Wix offers stunning portfolio templates designed with artists, designers, and photographers in mind.
Top Picks:
- Photographer Studio: Clean layout, full-screen galleries, and smooth scroll animations. Perfect for showcasing photography work.
- Creative CV: A minimalist, resume-style layout ideal for freelancers and digital artists.
- Design Portfolio: A modern grid-based layout for visual storytellers, UI/UX designers, and videographers.
These Wix portfolio templates are not only beautiful but responsive and SEO-friendly, ensuring your work looks great on all devices while being discoverable online.
Top Wix Templates for Business & Service-Based Websites
From consultants and agencies to salons and real estate firms, Wix offers business-specific templates that make branding easy and customer interaction seamless.
Best for:
- Consulting Firm: Corporate design with dedicated sections for services, testimonials, and blog updates.
- Wellness Coach: A calming, welcoming layout perfect for therapists, life coaches, or yoga instructors.
- Business Advisor: A sharp, professional template for startups and agencies looking to build credibility.
These templates support custom booking features, service listings, pricing tables, and contact forms, making them ideal for service-based businesses.
Best Wix eCommerce Templates for Online Stores
Wix isn’t just for static websites — it’s also a powerful eCommerce platform. Whether you’re selling fashion, digital downloads, or handmade products, Wix has eCommerce templates designed to help your store shine.
Best Templates:
- Minimal Boutique: Clean and modern layout for fashion and lifestyle brands.
- Tech Shop: Grid-style design perfect for electronics and gadgets.
- Handmade Store: Warm, inviting template ideal for small businesses selling crafts or skincare.
These templates are fully integrated with payment gateways, product filters, and responsive checkout processes. Plus, their SEO optimization helps boost your store’s visibility across search engines.
Templates for Niche Industries & Local Services
Wix also offers specialized templates for niche sectors such as fitness, education, events, and healthcare. These templates are crafted with features that match industry expectations.
Great Options:
- Personal Trainer: Includes booking features, class schedules, and testimonials to help build client trust.
- Online Tutor: Supports video courses, calendar integration, and student testimonials.
- Yoga Studio: A zen-inspired layout perfect for wellness businesses, with mobile-friendly booking tools.
These are Wix templates with booking features, allowing businesses to automate appointments and improve customer experience.
What to Look for in a Wix Website Template: SEO and Mobile Performance
A great template should not only look good but also perform well. Here are key features to prioritize when choosing your template:
SEO-Optimized Design:
- Editable meta titles and descriptions
- Clean URL structures
- Image alt tags
- Integration with Wix SEO Wiz for step-by-step optimization
Mobile Responsiveness:
- All modern Wix templates are mobile-ready
- Ensure elements like navigation menus, CTA buttons, and image galleries adapt smoothly to various screen sizes
- Use the Wix Mobile Editor to preview and tweak designs on the go
How to Choose the Right Template for Your Industry
With hundreds of templates available, narrowing down your options can feel overwhelming. Here’s a quick checklist:
- Identify your business goal: Portfolio, eCommerce, bookings, etc.
- Evaluate features you need: Blog, gallery, contact form, store, calendar
- Prioritize branding fit: Color schemes, typography, and layout that match your brand voice
- Look for easy customization: Use the drag-and-drop editor or upgrade to Editor X for more flexibility
Remember: It’s okay to customize beyond the default. A good starting template combined with your unique branding is what sets your site apart.
Bonus: Best Free & Customizable Wix Website Templates to Try
Don’t want to invest upfront? Wix offers a solid range of free professional templates that you can start with and customize as your business grows.
Recommended Free Templates:
- Freelancer Portfolio
- Startup Business
- Fashion Boutique
- Fitness Coach
These are customizable Wix themes with built-in tools, and they offer a great starting point for small businesses or individuals launching a new venture.
Final Thoughts
No matter what industry you’re in, having the right website template is key to standing out and growing online. From Wix portfolio templates for creatives to Wix eCommerce templates for small businesses, there’s a design for everyone — and every goal.
The best part? Wix website templates let you customize everything to match your brand, while offering the tools you need to optimize for SEO, responsiveness, and functionality.
If you want to work with industry experts, then Webiators is your only source for the best Wix Website Development Services. Get in touch with us now!
FAQs
Ans: The best Wix templates for small businesses include “Business Consultant,” “Startup Company,” and “Freelancer Portfolio.” These templates offer built-in contact forms, service sections, mobile responsiveness, and are fully customizable to suit various industries like consulting, wellness, and marketing.
Ans: No, Wix does not allow users to switch templates once a site is published. However, you can manually redesign your current site using the Wix Editor or start a new site with a different template and transfer content as needed.
Ans: Yes, all Wix templates are mobile-responsive by default. You can also customize the mobile view separately using the Wix Mobile Editor to ensure your website looks and functions perfectly on smartphones and tablets.
Ans: Top Wix templates for eCommerce include “Minimal Boutique,” “Tech Shop,” and “Handmade Store.” These templates support product galleries, secure checkout, payment integration, and SEO tools—making them ideal for selling physical or digital products.
Ans: Yes, Wix offers a wide selection of free templates for professional use, including options for portfolios, service businesses, blogs, and online stores. All free templates come with built-in features and can be fully customized without coding.
