Your customers may already be asking ChatGPT what to buy, which product to choose, where to find it, and what fits their budget. Now businesses have another way to enter that journey: ChatGPT Ads. OpenAI’s advertising platform lets eligible businesses create campaigns through Ads Manager and reach people while they explore options, compare alternatives and […]
Your Google Ads account can look busy without being profitable. There may be thousands of impressions. Plenty of clicks. A healthy-looking ROAS sitting on the screen. And yet, when you check the actual numbers, ecommerce growth feels strangely flat. That is the trap. Increasing the budget does not automatically create more profitable sales. If the […]
PPC advertising is changing faster than most ecommerce teams realise. Google and Meta can now make thousands of advertising decisions using AI, from bids and audiences to placements, creative combinations, and conversion signals. Google Smart Bidding uses AI to optimise bids at auction time, while Performance Max applies AI across bidding, targeting, creative, and inventory. […]
Every time Google introduces a major Ads update, one question lands in my inbox: “Should I switch everything to Performance Max?” It’s a fair question. Google continues to invest heavily in AI-powered advertising, and Performance Max sits at the center of that vision. It promises to find more customers, automate bidding, and improve conversions across […]
You launch your Google Shopping Ads campaign with high hopes. The products look great, the budget is set, and clicks start coming in. Then reality hits. Traffic arrives, but sales barely move. I’ve seen this happen more times than I can count. Most businesses assume the problem is their ad budget, but that’s rarely the […]
