SXO vs SEO: Why User Experience Is the New Ranking Factor in 2025
Until recently, SEO was mostly about ticking off a list: find keywords, get backlinks, and watch your rankings climb. But things have changed. Search engines—especially Google—are no longer just looking for keyword relevance. They’re now rewarding websites that offer a smoother, faster, and more helpful experience for users. In this new era, Search Experience Optimization […]