Basically, branding can be distilled down to two main functions. The first of which is to build a consistent identity for your company or organization. This includes logos, color schemes, fonts, and anything else that you associate with your business. The other function of branding is promoting your business as well as the perception you want to portray through any digital media channels like social networks and websites.
As an entrepreneur or small business owner, website creation should be on top of your priority list for things to do on the internet for better brand identity – after all, it’s how we build our digital presence in this day and age.
Read: How Can a Magento Website Design Company Support Your Business Growth?
Your website is essentially how you build your brand and is the first step in building an online reputation. It’s imperative that you design your website to not only adequately represent who you are but also provide a simple method for potential customers or clients to connect with you.
In addition to having a good-looking website, writing and posting content on it is just as important. This content can consist of things such as informational articles, interviews, event calendars, etc. In any case, the point of this is to establish your credibility and expertise within your niche market. Doing so will not only help bring people in but also help keep them coming back time after time.
As you may have noticed, a lot of e-commerce stores use an extensive amount of imagery to bring in visitors. More often than not, these pictures are of the products they offer. However, this doesn’t necessarily mean that your website should have product images on every page; especially if you aren’t selling them.
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If it suits your business, you could, for example, have a category page for your products where you can add a few options that sell the most or those that best represent what your business is about. Alternatively, you could have an entire e-commerce site for your business.
Seeing as this isn’t always the best option, we’ll discuss ways to incorporate imagery on your content pages. This would include ways of adding pictures of yourself or your team members, product images, or maybe even pictures of client work.
When it comes to branding, the idea is to have balance and make sure that you are showcasing all of your business facets. Not only will this allow your visitors to connect with you better but will also help establish trust between you and them. This is important when it comes to building a solid foundation for future sales.
To make it easier for your visitors to connect with you, utilize a few personalization tools on your website. These could consist of things like the ability to add a personal note to each product, post recent news or happenings on your website, and even an “About” page that lists some of the services or other information you offer.
Read: 14 Reasons to Start an Online Store
A good way of doing this would be to link all of these features into a single page. This will save your visitors from having to go back and forth between different pages on your website. This way they can have easy access to everything they need.
Another way that you can personalize your website to match your branding would be to make it user-friendly for your customers. More often than not, when people are using a site they are looking for something specific. Not everyone likes having to search through mountains of information to get to what they want.
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If you have the time, money, and resources you could always start from scratch and build a completely custom website; however for the most part this isn’t always possible or feasible. A better alternative would be to use the help of a theme builder or a professional web designer who can create a custom layout for your website with custom features that best suit your business needs.
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