Magento is one of the oldest e-commerce platforms on the market, and it remains one of the most popular. However, in a business landscape that’s constantly evolving, Magento is starting to show its age. Still, we believe there’s plenty of life left on this platform for now. So today we’ll be exploring some tips for growing your eCommerce business with Magento in 2021 and beyond.
In this article, we’ll be exploring Magento website development scopes and eCommerce growth tips for 2021 and beyond. We’ll also look at what you need to do to make it happen. So buckle up and let’s get this show on the road.
#1. Look for Easy Ways to Upgrade to Magento 2
Magento 2 took a huge leap forward in terms of the core functionality when it was released back in 2015. However, one of the main drawbacks has been that it’s a much more complicated platform than Magento 1.x – which means upgrading from Magento 1 costs time and money. Hire the right Magento website development team or choose an easy solution such as MageBoom for a ready-to-sell Magento store that can be set up in just a few clicks.
#2. Focus on Channels With High Purchase Intent
In the eCommerce market, you have a few options for selling your products, including web stores, marketplaces, and apps. However, it’s important to note that these channels are not created equally – some are geared toward capturing new customers while others are better for reaching customers that are further along in the buying cycle. For example, although many factors contribute to this dynamic (including search engine optimization), one of the biggest sales drivers is reviews. In fact, a recent study found that 93% of consumers trust online reviews as much as a personal recommendation.
#3. Embrace In-Store POS (for physical stores)
In-store POS systems are the key to making sure your offerings are actually seen by consumers. Online shopping isn’t declining, but most consumers still have favorite offline retailers where they’ll check items out before making a purchase. Remember, 1 in 8 shoppers will look at an item first on a store shelf and then buy the same item from an online eCommerce site (even though this online purchase may be later made at the store). Making your products available in-store will ensure that your sales come from direct sales as opposed to channels like marketplaces and apps. This should definitely be a part of your Magento website development plan.
#4. Aggressive Growth
This is the first thing to keep in mind when thinking about using Magento in your business. This platform has been around since 2008 so it certainly isn’t new. But just because it was released back in 2008 doesn’t mean that you can’t take advantage of its features and functionality to drive traffic and increase revenues for your business. That’s because the internet has a way of changing things. Some sites that were cutting edge technologies in 2008 are still going strong today, and you can see that with Magento.
We think that the next 5 years for Magento Website development will be something of a renaissance period for the platform. That doesn’t mean it will be at the same level of dominance it once was, but we do think it has enough features and benefits to more than hold its own among newer platforms like Shopify and WooCommerce.
So if you want to take advantage of what this platform has to offer, you should start by setting aggressive goals for your e-commerce business. That means setting goals that are a bit beyond what you’ve done in the past. Without such aggressive growth strategies, you’re not going to be able to take full advantage of this platform.
The Benefits of Magento
If you want to start growing your eCommerce business with Magento, there are several benefits you should know about. The first is that this platform is completely open-source. That means that you don’t have to pay any license fees for it. Instead, if you want to use and host the software yourself, you can download it for free from the Magento website and start using it right away.
This also means that you have access to all of the source code. That’s something that most of the other eCommerce platforms simply don’t offer. The only exception to this is BigCommerce. They also offer an open-source version of their platform. However, keep in mind that Magento supports a far greater number of extensions and themes than BigCommerce does.
But what really separates Magento from other eCommerce solutions is its flexibility and scalability. The platform can be used in a wide range of applications, from large online retailers to smaller niche sites and businesses. It has everything you need to start accepting credit cards and supporting mobile payments right away.
And since the platform is open-source, it’s also free. The only cost associated with using Magento is hiring a developer or team of developers to install and customize it for your needs. However, this shouldn’t be a problem if you subscribe to one of the many Magento website development companies that are experienced with working on Magento platforms.
The Features of Magento
We’ve already talked about how flexible and scalable this platform is. But what features does it provide? We’ll be exploring some of them in this article, but there are many more than we can actually list in one article.
One feature that stands out is the Magento virtual product listing. This is a unique product type. It’s designed to be used for products that don’t have a physical form, like digital downloads or services. Each time someone purchases one of these products, Magento will create a tracking ID that you can use to access the product. The customer will pay for the purchase, and you’ll be able to deliver the purchased item immediately. There’s no shipping or handling delay.
Another key feature of Magento is its support for multiple payment gateways and methods. If you want your site to be accessible from around the world, you want it to be able to accept as many payment methods as possible. Magento supports a huge number of different payment gateways. This means you don’t have to use just one. You can accept payments through PayPal, credit cards, and probably even more methods that we haven’t even thought of yet.
As far as extensions and themes go, Magento doesn’t provide a huge number of them compared to WordPress. It does provide a large range of theme options though, so you can find something that fits your needs and preferences. With companies such as MageBoom and its creators Webiators bringing some of the best Magento extensions and themes, finding the right store design and functionality is no longer a challenge.
Read more about Ecommerce Website Development
Take a look – Webiators Store has many Magento Extensions and service that helps eCommerce business