If you’ve ever had someone visit your checkout page and abandon the cart on their way to the payment page, then you need to read this post.
In this article, we will go through 5 tips on how to skyrocket your conversions. You will find out what causes cart abandonment and how you can avoid it. We’ll also look at conversion monitoring tools that enable you to measure customer behavior from the first touchpoint all the way through to purchase a success. And we’ll give you some quick tips to optimize Magento performance so that customers don’t leave before they reach the checkout page.
We do not expect you to understand everything 100%, but we hope you find this post food for thought and that it spurs you on to take action.
So let’s go!
How many of your customers abandon the cart at some point during their shopping process? You can’t even begin to guess. Yet that number is probably higher than 10%. And the “why” is even more important: It’s almost always due to the high bounce rate. That means customers are abandoning your site before they reach your checkout page because they don’t like how it looks or behaves or because they have made a wrong decision based on limited information.
We’re here to show you how to make sure your customers do not leave your website without placing an order.
Checkout: Your #1 conversion killer
39% of online shoppers cite slow page load times as the number one reason they abandon their carts. That’s a huge chunk, and during busy shopping periods (holidays, promotions, etc.) that figure can easily exceed 50%. And a slower website means a higher bounce rate. It’s that simple! So what do you need to know about this?
First of all, if your website is suffering from a high bounce rate and slow site speed, it usually means something is wrong with the checkout process. Internet users are now used to shopping online. But most of them still have no idea how to operate an e-commerce site. So what they see on your checkout page is the final impression of your store. It’s not just a website anymore – it’s a brand. They spend a lot of time browsing, so it’s important for you to convey that shopping is fun and easy enough for them to have a good experience when they get there.
It’s also important to make sure that everything works smoothly on the actual payment process itself so that visitors don’t leave before they get into the checkout flow and pay for their order.
Are you using a live chat extension?
It could be the difference between one customer or 1,000. A live chat extension is an easy way to encourage potential customers to convert and answer questions that they may have about your products or services. Plus, it increases satisfaction and encourages others to buy from you again in the future!
Are there bugs on your site?
If there are any bugs on a site, people usually leave without taking action with their mouse even hovering over the “buy” button. Bugs like these can cause high bounce rates and low conversion rates for visitors who are interested in purchasing something from your site.
Contact form submissions are great
Contact form submissions are a great way to increase sales. People trust the internet and a form is a great way for visitors to comment on your website. By having an easy-to-fill contact form, you can allow people to easily make contact with your business.
Do not put out the same content on all of your pages. If you do this, too much confusion will happen and people may not come back later after seeing the same thing again and again. It’s very important that you keep your content fresh, so it stays interesting and popular.
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