Your SEO report says you rank well. Then a buyer asks ChatGPT, “Which ecommerce development agency should I hire?” and your brand does not appear. That is a problem. Traditional rank tracking can tell you where your pages appear for specific keywords. It cannot fully tell you how your business is represented when customers use […]
PPC advertising is changing faster than most ecommerce teams realise. Google and Meta can now make thousands of advertising decisions using AI, from bids and audiences to placements, creative combinations, and conversion signals. Google Smart Bidding uses AI to optimise bids at auction time, while Performance Max applies AI across bidding, targeting, creative, and inventory. […]
You paid to bring a shopper to your store. They browsed a product, checked the price, maybe even added it to the cart. Then they vanished. That does not always mean they were not interested. They may have wanted to compare prices, got distracted, questioned shipping costs, or simply decided to think about it. Ecommerce […]
You can have thousands of visitors and still wonder why sales feel strangely quiet. That is one of the most frustrating ecommerce problems. Your ads are running. Organic traffic is coming in. Your product pages look polished. Yet customers browse, click around, and disappear. Analytics can tell you where the numbers drop. Ecommerce heatmaps can […]
Why does Google seem to understand some ecommerce brands almost instantly while others struggle to become visible, even after publishing dozens of optimized pages? The difference is often bigger than keywords. Google has to figure out what your business is, what you sell, which topics you genuinely cover, how your products relate to those topics, […]
