With Google dominating the market with their impressive search and paid marketing channels, many people choose to go the same way overlooking other channels. One of the biggest reasons why people love to choose Google is because it gives Google paid search campaigns ensure high quality paid traffic and better conversion. But while many people think that Google and Bing are competitors, in truth, both of these search engines work very well when combined together. Bing Ads can be considered as an alternative to Microsoft and Yahoo platforms, the platform is considered to be a competitor to Google AdWords.
With Bing Ads you ensure to advertise on two search engines that includes Bing and Yahoo. Though, many users still prefer to go ahead with Google and completely ignore Bing ads. But, there are some solid reasons why you need to get a starter setup service that includes Google Ads and Bing As. Read on to know more about why you should get started with Google and Bing services.
Reasons Why You Should Get Started With Google and Bing Ads
Doesn’t matter which advertising method you opt for, there are reasons why you should invest to advertise your products and services on Bing and Google business account setup. You can definitely get better reach, better ROI, better targeting and what not. Rather than choosing only one of these platforms, working together with both of them can help in giving you better results. Let’s understand how these two platforms can help you:
When you choose to advertise anywhere on Google or Bing, your advertising campaigns will be shown accordingly. For Bing, your campaigns would be shown on Yahoo, Bing and their partners. On the other hand, if you choose to advertise your products on Google, your campaigns would be visible on Google and its partners.
When it comes to Google Adwords, the platform allows only two description lines to add in your Campaign. Whereas, Bing offers one additional line which has a limit of 71 characters. Both of these platforms have their own description type. For Google you can add short and crisp text and for Bing you can choose to add a descriptive text.
Google and Bing both provide keywords tools that help in finding keywords. Though, traffic on Bin can be lesser when it is compared to Google. But both of these tools show CTR as per location for each keyword, along with its impressions and spendings.
Both Google search console set up and Bing Ads offer the users to adjust and limit the spendings on a daily basis. But in addition, Bing also provides a setting for monthly ad spend limits.
There are different targeting options for both of these platforms. There are many aspects included in the same. These options include time, location, etc. Though, you need to review all these options for each platform as only one setting for Bing cannot work the same for Adwords. So you need to manually perform the settings.
We would suggest you to get started with setting up webmaster tools and Bing services as soon as you can. You can also run some test campaigns to understand how these platforms work well together. Using both of these platforms together can help in targeting a tapped as well as untapped market.
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