Running and Managing an eCommerce business has to always be about making different decisions. Though, sometimes the decisions made can be unexpected as all the decisions are based on intuition. But that’s not something that always helps the eCommerce business. To ensure a personalised customer experience and drive in more sales, it is important to make decisions that are driven by data related to the pages a customer chooses to visit, the time spent on different pages and other crucial metrics.
Every online store owner is aware of Google Analytics, but everybody may not be using it. There are many reasons why Google Analytics tool is so widely used by different people. Google Analytics is free and very easy to use. Using Google Analytics may help in getting insightful data about the user behaviour and can make the store owners understand well about the store visitors.
What is Google Tag Manager?
Google Tag Manager is a free tool used for tracking, marketing and different other purposes. The tags push the code to a website on the triggers that are decided for any page or user activities. What this means is the website is using the code just when it is necessary. There are numerous benefits of adding Google Tag Manager like providing different management options when it is needed while handling Google Analytics and other different marketing tools like Facebook and Google Ads. You can create Google Analytics enhanced eCommerce events that can help the user track any user’s journey through Google Tag Manager.
eCommerce events such as:
- Product view
- Impressions
- Add or remove from cart
- Steps of checkout
- Form submission
- Purchases and more
Above mentioned all the events are configured through triggers, tags and variables available in the GTM.
Benefits of Google Tag Manager
Google Tag Manager is a free solution and it can help in easing the management of all the website’s tracking tags. It is especially useful for the websites that use a large number of tags to track and collect different types of data. Managing a large number of tags and data can be complex and it can consume a lot of time. That is when Google Tag Manager can be very helpful. There are numerous benefits of using Google Tag Manager for Magento 2 and these benefits are mentioned below.
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Easy to Use
This is one of the biggest benefits of using Google Tag Manager. It is very easy to use and does not require any sort of programming knowledge. GTM ensures the addition, updating, testing and deploying of tags without the use of any sort of complex code. GTM has a user-friendly interface that allows the users to implement tracking codes by reducing the need for any support from the developers. It is especially useful for the businesses that have limited technical sources available. It can also help you save a lot of precious time.
Provides Everything at One Place
When it comes to Google Tag Manager, it is easier for users to find everything in a single place. With the help of GTM, developers do not need different JavaScript code snippets in the apps or websites to make any additions, changes and deletions. When everything is in one place and helps in avoiding any sort of human errors including that some codes may be missing and when the data is inaccurate.
Makes Troubleshooting Easier
As everything is available to us at a single place with GTM, it is very easy to troubleshoot and it is also easy to correct any tag errors – also before they are even published. GTM offers a preview mode that can help you in identifying which tags are working and which tags aren’t useful. It will also show information about the triggers and detailed information about any data that has tracking tags.
Helps in Generating Templates
GTM enables the user to export all the tags, triggers and variables into a single file that can be used to create different templates of any commonly used code. This can be beneficial when it comes to handling or implementing the same into Google Analytics for various clients. GTM also offers a bunch of different built-in tags that can be used for many things like Google Ads conversions and also for remarketing. This can be helpful when it comes to customising different tags without the knowledge of any complicated codes or being dependent on a developer for the same.
Free of Charge
Google tag Manager is absolutely free of any charge and therefore, it is perfect for any small to medium scale business. For large businesses, the premium version of GTM is great to use. It is called Tag Manager 360.
Offers Quicker Page Loading
One of the best things about GTM is that each tag is executed as soon as it is loaded. Immediate execution of every tag that is loaded is different from the synchronous execution (where every tag is loaded and then the execution is done). Therefore, for synchronous execution, a slow loading speed tag can slow down other tags from being deployed. Thus, Asynchronous execution of tags can reduce this concern and support a faster loading page.
Google Tag Manager can improve the marketing by providing insight into the things that cause increase or decrease in website activities. It includes everything from identifying if a new blog can increase or decrease the website visit or does changing any colour for call-to-action buttons helps in increasing or decreasing the clicks. GTM will help you analyse your website in a better way and therefore, it will help you make an informed decision to improve the performance of your website. If you are still wondering if you should get in touch with a Magento development company to get solutions to all your Magento needs or if you are looking for Magento 2 extension developers you must get in touch with the professionals to get all your needs fulfilled.
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