Magento is a powerful platform for e-commerce maestros, It gives e-commerce merchants a flexible cart system, content management, website themes, search engine optimization tools, and catalog management. Often people talk about user experience when it comes to website development. In this guide, we will describe what is user experience, and some tips to improve the user experience.
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What Is User Experience (UX)?
The E-commerce industry continues to rise, and e-commerce merchants need to understand the importance of the habits of online consumers as well as understand how to attract them and bring them to their online stores. The trend of online shopping is increasing, people like to buy things online more than ever nowadays, so understanding their habits of online shopping is important. Understanding how user experience while scrolling your website is important to assure that website visitors have the best e-commerce experience.
The user experience is all about how a user interacts with your company’s website and its products. And their experience of interacting with your eCommerce store. All the things about your website together make up their minds regarding the company. There are some factors that contribute to improving the user experience.
Some things a merchant needs to take care of to make sure that website visitor has the best experience on your e-commerce site. First of all, make sure that every single visitor’s needs are completed, and that they have no complaints regarding your website. The products and services you are offering them on the screen should be exact when they get it physically. Secondly, advertisement campaigns and branding techniques used should be relevant.
Why User Experience Is Important
Why do you even create a website? Of course for users. There is nothing that is more important than the user experience. A major point for improving user experience is cart abandonment. Around 70% of customers abandoned their carts and left the website without purchase. The reason for cart abandonment is the bad user experience. Bad user experience causes cart abandonment which means loss of revenue, a good user experience will help a merchant to generate more and more revenue.
Tips To Create Good User Experience
A lot of things together contribute to improving the user experience. User experience tells you how engaging your website is. The reaction of a user matters the most and therefore taking care of and giving them a joyful experience is important. The following are some ways that are guaranteed to give the best user experience to your Magento 2 sites:
Up to Date Information
Your website must have up-to-date information. If the website has the best and most accurate information, it will increase the rate of visitors to your site. every product and service should be described briefly with all the required information. The market trends should be followed carefully. Terms and conditions should be shown clearly.
Detailed Product Description
The product description is characteristics of the product, uses, and caution if any. The description should be written clearly and in an eye-catching way. The emphasis should be given to all the good qualities of the product or services. Conciseness is important.
Pictures and Videos
Visual and graphics are other important factors to take care of. It is an essential and useful tool for an e-commerce website. Images give clarity of the product, whether the product is for them. Since in online shopping, it is not possible to touch or look physically, so make sure to add high-quality and genuine pictures.
Reviews and feedbacks are important to add to your website. It will help your customers know whether the product is useful for the majority of people or not. Collecting reviews and feedback generate trust among the audience, and if a new user comes to your website for shopping, reviews will help them buy the product easily.
Simplify Your Checkout Process
Ask only for the information which is necessary to check out. Do not make the process of check-out lengthy as it may cause cart abandonment. Use popular payment gateways options for paying at the check-out stage, it helps you to generate trust.
Make An Excellent “Thank You” Page
After placing orders customers who land on your “thank you” page are the most valuable customer to your site. Give them useful info on the thank you page to motivate them to shop more.
Convert Users Without Forcing Them To Commit
Removing the hurdle of creating an account allows you to make the shopping process fast and increase the conversion rate. Easy for customers to buy, and easy for you o generate sales.
Keep Your Site Fast, Accurate, And Free Of Errors
Users have limited time and patience, and don’t want to waste it on inaccurate or unnecessary details. So keep your site simple, error-free, and valuable.
If you have an e-commerce business, it is important what your customers feel while scrolling your website, and in such a competitive market, even one dissatisfied customer can be harmful to the business. Therefore following the above-listed techniques as well as several other things is the best way to assure that you can keep every customer and satisfy them as well.