One of the perks of landing a social media job is being able to handle your time. You can work full-time, part-time, or freelance.
There are over three billion users of social media across the globe, and you know what’s shaky?
Ninety-seven percent of Fortune 500 companies have at least one social media channel for their initiative promotion. That number was in 2018!
Hey, it is 2022!
Since businesses flourish and more skilled social media people are needed, social media jobs may be your turf in the next five years.
If you are looking for a niche in social media, then now is the time to look into social media tips for being a social media expert!
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Why Pursue a Career in Social Media?
Four billion people are using at least one social media channel. That is 4 billion possibilities that you will likely get hired by an employer!
People use social media to connect, share ideas, and sell and Social media careers are on-trend in this rising digital era because of the rise of Facebook and Tiktok followers. Due to this, job opportunities are on the rise, and one of those is social media jobs. You will learn valuable skills that are bountifully rewarding in today’s marketplace.
But before you hit the apply button, you ask yourself, is it really for me? Is this job suitable for my skills? Would I be committed to working as a social media person?
Read on to know if you have what it takes to take on one of the following social media jobs.
10 Trending Social Media Jobs in 2022
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1. Social Media Manager
As a social media manager in the freelancing world, you are a jack of all trades relating to social media. Your job may include planning, making graphics, and posting the content.
You will be managing your client’s social media channel.
Content: these are videos, graphics, or photos you share across your client’s social media channels that align with the product you want to launch and the overall brand.
Social media strategy: as a social media manager, you are responsible for what time you publish your content, which posts you think are applicable based on the social media calendar, and how you will attract your prospects.
Data analysis: You will measure how many visitors you have from the content you used. How many clicks did you get, or how many people reacted to your content? In this part, you will analyze whether your content works or not.
Customer service facilitator: Most customers reach out through their social media channels, so your responsibility is to help them with their inquiries and feedback. Excellent customer service will allow you to gain client retention. If that happens, then you are doing a great job.
Managing projects and campaigns: Your clients want to have fun with their customers, which will also be one of your responsibilities. You will plan which projects can make more conversions. Also, you will brainstorm with your employer on how to launch your new product through your campaigns.
Your job may include a lot of roles. Then again, it will depend on your client’s goal on how to generate more leads through their social media channels.
Depending on your client’s budget, you may earn between $20 to $30 per hour.
2. Social Media Assistant
A social media assistant is another fun social media job that you may want to learn. You will be the most reliable person your boss will ever have.
These are assistants that are well versed in the social media platform. They are virtual employees that take care of tasks relating to social media.
You can earn an average income of almost $30,000 for starters
Being a social media assistant, one is required to have outstanding time management skills and is open to change. You are responsible for brainstorming, creating, and managing campaigns. Also, you are expected to do your own research about your brand and other competitors. Lastly, you make data analytic reports about your campaign so to help your employer make wise decisions about the campaigns you made.
To become fit for the job, you must have excellent communication skills, prior knowledge about social media, and a good attitude towards work.
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3. Community Manager
Your role is to become a bridge between your company and the customers. Your roles are
- Keeping up with the community interactions
- Regularly check brand mentions
- Respond to comments on a post
- Reply to messages
When you accept a role as a community manager, you also monitor external platforms such as Reddit to know what people talk about a company or a platform that can include your company’s brand.
For starters, the average pay for this role is almost $55,000. Yet, employers would want to hire someone with at least one year of experience for this role since this is very competitive.
4. Marketing communications associate
This social media job ensures that the company’s communication and strategy plan implementation are smooth and according to the organization’s strategy.
You will also help in supporting your company’s marketing initiatives. One of your roles is standing as a counsel for your company’s brand management.
The requirements on how to become a Marketing communications associate skills in organizing, interpersonal, computer software skills, and leadership. You must also be a graduate in communications or in any related field.
5. Social Media Strategist
Most startups or small to medium firms hire social media strategists to handle their social media initiatives and social presence.
You may think, though, that your job is on a managerial level; unfortunately, it isn’t.
The role of the social media strategist is:
- Track social media content across the platform
- Develop content across all social media platforms of the company
- Manage social media pages of the employer
Your job may include almost all aspects of social media jobs, but the pay range may differ from the company that hired you.
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6. Content Strategist
Seventy percent of marketers are looking for the best content strategist there is in the market and they are investing in it. A hefty salary averaging almost $64 thousand dollars a year! Being a content strategist is fun as you see how your employer’s company grows.
Your role is to plan and design, then manage the content of your brand. You must have at least 4 – 5 years of experience mainly in the industry of digital marketing. It is often accompanied by a bachelor’s degree in marketing or in any related field.
Your major job is to drive brand awareness, generate leads, and convert them into customers using your well-thought content.
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7. Social Media Analyst
This social media job involves reading data. This job will get you excited if you are a data person.
A social media analyst is the job of someone who assesses social media engagements, content, and campaign performance. You will make reports to your boss about what is happening across the social media channels that their company is on.
The fun part is that you will get to recommend what is best for your company according to the data you analyze.
It is fantastic that you get to see how your company grows, and you are helping your employer’s company make the best decision to generate revenue for its business.
The average pay for this post is almost $75,000 for starters. Again, this may depend on the company that hired you.
8. Social Media Specialist
The other name for this role is the social media coordinator. It would rather depend on your company’s use of words, yet once again, you research your company’s role as a social media specialist.
The social media specialist is responsible for the company’s social media strategy plan, implementation, and then monitoring.
The pay starts at $65,000.
9. Director of Growth Marketing
When you think you have a lot of experience in content creation and are still in love with social media careers, you may want to go up the ladder and be the Director of growth marketing.
This role is behind the conceptualization of mainly all the content across all social media platforms. You will be responsible for planning the best creative content to stand out from all other content.
You work alongside the Vice President for Marketing. You ensure the growth of the company.
Remember that you must have shown outstanding expertise in a company’s growth for this role. The average pay for this role is almost $120,000.
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10. Social media consultant
It lets you know the ins and outs of all social media platforms, see people’s behavior depending on the current trends, and love what you do in creating content and bolstering the company’s growth.
Then you may want to be a social media consultant.
Your role is to teach companies how they can grow through social media. You give ideas on how a company can increase its followers and how to engage with them.
You can help one company at a time or in multiples if you are at this.
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Social media careers are trending and there are over 4 billion possibilities that you will get hired. Do you know why? Because businesses, large or small firms, need skilled social media employees to help them with their social media tasks.
It takes time to build, nurture and build a relationship with your customers. That is why social media is constantly changing depending on the trend.
You might also discover yourself when looking for a job as a social media person.
Don’t forget to put your best foot forward by choosing a nice photo on your resume. If you can’t get a nice picture, try using a background remover to fit your preference.
Always have the heart to learn. You may be the following social media guru in the making. Good luck!