Why Most D2C Tech Stacks Break at $3–5M ARR (And How to Design One That Scales)
There’s a moment in almost every Direct-to-Consumer brand’s journey when things stop going upward. You hit $3–5M in annual recurring revenue (ARR), your CAC starts creeping up, and suddenly your tech feels… fragile. Not slow, not quirky — just broken. You’re not alone. This is where a lot of promising D2C brands get stuck, and […]

