Customer-centric Approaches to E-Commerce- Zappos and Sephora
Most of us have shopped online where every interaction feels like it was custom-made just for us. In the vibrant world of e-commerce, two well-known brands have perfected this art—Zappos and Sephora. These companies didn’t just climb to the top; they redefined the online shopping experience by making customer satisfaction their North Star. Zappos is […]