Noticed a sudden dip or spike in your website traffic lately? You’re not alone. The Google Core Update of June 2025 has just rolled out, and it’s already shaking up rankings across industries.
Whether you’re managing a Shopify store, running a Magento site, or just trying to keep your content visible, this update has one clear message: No shortcuts. No fluff. No room for a half-baked SEO strategy.
With every Google update, there’s a familiar question that resurfaces: Should you focus more on content… or on technical SEO?
It’s a debate that’s been going on for years—and this time, the answer isn’t as straightforward as you might think.
In this post, we’ll break down exactly what changed in the Google algorithm update, how it’s impacting search rankings in 2025, and why it’s no longer a matter of technical SEO vs content SEO, but how well they work together.
Ready to rethink your SEO strategy before the next update hits? Let’s dive in.
What Changed in Google’s June 2025 Core Update?
Google updates its algorithm all the time, but core updates are different. They shake things up by changing how search rankings work at a fundamental level.
This latest update is focused on a few key areas:
- Showing users more helpful, people-first content
- Better recognizing websites that demonstrate expertise and trustworthiness
- Prioritizing fast, mobile-friendly sites with a smooth user experience
In short, Google is rewarding sites that are built for real people, not just for bots.
What Do We Mean by Content SEO?
When we talk about content SEO, we’re referring to the quality of your website’s written content—whether that’s blog posts, product pages, guides, or FAQs. It’s about:
- Writing for your audience, not for keyword stuffing
- Covering topics in a way that’s clear, useful, and easy to understand
- Structuring your pages with proper headings, internal links, and visuals
Why It Matters Right Now
After the Google core update 2025, thin content and keyword-heavy fluff aren’t cutting it anymore. If your pages aren’t answering real questions or showing depth, they’re at risk of slipping in rankings, no matter how technically perfect the site is.
Google is getting better at spotting content that adds real value. And it’s not about word count, it’s about clarity, purpose, and originality.
What About Technical SEO?
On the other side, technical SEO is all the behind-the-scenes work that helps Google actually find, crawl, and understand your site. This includes:
- Page speed and performance (especially on mobile)
- Fixing broken links and redirects
- Using structured data (like schema markup)
- Securing your site (HTTPS), and making it easy to navigate
Why It Still Counts
Even the most brilliant content can be buried if your website is slow, broken, or hard to use. Google is clear: a great experience matters just as much as great content.
If your site isn’t loading fast or if users are bouncing due to poor mobile layout, you’re likely losing out, especially after this update.
So, Content or Technical SEO—Which Matters More?
Here’s the truth: it’s no longer a question of one over the other. After this Google core update, the winning formula is clear—you need both.
Let’s look at it like this:
| Content SEO | Technical SEO | |
| What it does | Helps you connect with people through valuable content | Makes sure search engines and users can access that content easily |
| Why it matters | Builds trust, authority, and relevance | Improves site performance and user experience |
| Without it | Your site may exist, but nobody wants to read it | Your great content might never be seen |
In the past, you could sometimes get away with just one of these being strong. Not anymore. Google’s algorithm update is now looking at your entire site experience, from how fast it loads to whether your content is worth reading.
What the Google Core Update 2025 Really Focuses On
To stay ahead of the algorithm, it’s important to understand what Google is actually looking for in its latest updates. Here’s what we know about the June 2025 Google Core Update, based on Google’s Search Central documentation and official incident reporting.
Google Core Update Timeline
The June 2025 core update officially began rolling out on: June 30, 2025, at 07:34 AM PDT
According to Google’s Search Status Dashboard, “the rollout may take up to 3 weeks to fully complete. That means ranking fluctuations and visibility shifts may continue into mid-July 2025.”
1. It’s About Improving Search, Not Penalizing Sites
This core update wasn’t aimed at punishing specific websites. Instead, it focuses on elevating the most relevant, helpful, and high-quality content available across the web. If rankings changed, it’s because Google’s systems now see other content as more helpful.
2. The Focus Is on People-First, Trustworthy Content
Sites that align with Google’s Helpful Content System and demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) are more likely to see improvements in visibility.
Content that lacks original insights, appears auto-generated, or was written only for search rankings may have been demoted.
3. Quality Over Quick Fixes
If your site was impacted, don’t panic—and don’t chase tricks. Google recommends taking a long-term approach by improving content quality, user trust, and overall experience. There’s no magic fix for recovering rankings after a core update.
4. It’s a Global Rollout Across All Content Types
This Google algorithm update applies to every website and content category—from e-commerce and SaaS to blogs and service businesses. No industry is exempt, and no region is left out.
5. Google’s Self-Assessment Still Matters
Use Google’s own checklist to evaluate your content. Ask:
- Is this content created with care and real knowledge?
- Does it deliver what users are actually searching for?
- Would someone trust the advice or information on this page?
If the answer isn’t a confident “yes,” that content likely needs a refresh.
6. Technical SEO Still Plays a Supporting Role
While the spotlight is on content, your website’s technical health still impacts how your content is crawled, indexed, and served. Slow load times, poor mobile UX, or missing schema could still hold your site back, even with great content.
7. Recovery Takes Patience
Making improvements now is the right move, but ranking gains may not be immediate. Your changes may not be reflected until the next core update or re-evaluation cycle.
What You Should Be Doing Right Now
Whether you’re running a Shopify store, a Magento site, or a custom platform, here’s how you can adjust your strategy after the Google update:
Technical SEO Tips
- Run a site speed test and fix what’s slowing you down
- Make sure your site is mobile-friendly and secure
- Add proper schema markup to improve visibility
- Fix broken links and ensure pages are easy to crawl
Content SEO Tips
- Update outdated content and remove anything that adds no value
- Write for people—answer questions clearly and completely
- Avoid over-optimization or AI-generated filler
- Build internal links that make your content easier to explore
One More Thing: Tools Can Help
If you’re short on time or unsure where to begin, there are tools that can help.
Our Webiators AI SEO Optimizer, designed for Shopify Stores, helps you:
- Generate SEO-friendly meta tags
- Detect missing or duplicate titles/descriptions
- Scan for technical errors that affect rankings
It’s a smart way to keep up with ongoing changes, especially as Google continues refining its algorithm.
Final Takeaway
The Google Core Update 2025 is a clear reminder that SEO is about more than just rankings—it’s about creating sites that real people want to visit, read, and trust.
So instead of choosing between content SEO or technical SEO, think of them as two sides of the same coin. When done right, they work together to boost your visibility, improve engagement, and future-proof your site for whatever the next Google algorithm update brings.
Need help getting your site up to speed after the latest Google update?
At Webiators, we help e-commerce businesses fine-tune both their content and technical SEO, so they’re never caught off guard by an algorithm shift.
FAQs
Ans: The Google Core Update June 2025, released on June 30, 2025, is a major algorithm update that focuses on ranking content based on quality, relevance, and user trust. It improves how Google evaluates helpful, people-first content while also emphasizing technical performance like page speed and mobile usability.
Ans: The update impacts both content SEO and technical SEO. Sites with thin, unoriginal content or poor user experience may see a drop in rankings. To adapt, website owners should focus on creating trustworthy, in-depth content and ensure their websites are technically sound, fast, and mobile-friendly.
Ans: Yes, technical SEO remains crucial. While content quality is a key ranking factor, technical aspects like Core Web Vitals, structured data, and mobile responsiveness still influence how well content performs in search results.
Ans: Content SEO focuses on optimizing on-page text, keywords, and user relevance, while technical SEO deals with backend factors like website speed, crawlability, and site architecture. Both are essential for ranking well after the latest Google algorithm update.
Ans: Recovery from a core update can take weeks to months, depending on when Google re-evaluates your improved content and technical updates. Improvements made now may not show results until the next core update is rolled out.
