How to Conduct a Complete Ecommerce SEO Audit for Maximum Sales

The management of an online shop is not easy. Along with managing inventory, satisfying customers, and perhaps receiving a ton of orders, you also have to worry about SEO. Yes, it is frequently put aside.

Here’s a little story, nevertheless, that you may find relatable.

One of our clients had a shop that looked fantastic. His product line is excellent. Ads were on target. Sales, however, were flat. He was unable to identify the issue. Thus, a complete Ecommerce SEO audit was conducted. Sales were “meh” for weeks before becoming “what just happened?”

Why? As the secret engine driving your traffic and revenue, SEO is more than simply a pretty acronym. Your business not only survives but flourishes when you take it seriously.

So stay put if you’re reading this and thinking, “Yeah, I probably need to take a closer look at my site.”  As a buddy who has been there and figured out the code, I will guide you through this.

What is an Ecommerce SEO Audit

Now, let’s be clear before we get into the specifics: this isn’t your typical SEO checklist.

Examining your complete shop from an SEO perspective is what an ecommerce SEO audit is.  You are examining what is improving your rankings, what is degrading them, and what is simply sitting there doing nothing at all.

E-commerce websites are more complex than blogs or service websites. The list is endless: product filters, variants, dynamic content, reviews, out-of-stock pages, hundreds of URLs, and more. And if you don’t handle it well, all of this might affect your visibility.

Think of this audit as your roadmap to more visibility, more traffic, and ultimately, more sales. And to be honest, everyone wants this.

Steps to Conduct SEO Audits for Better Sales Results

Now, let’s explore ecommerce SEO audit as if you were holding your laptop in one hand and your morning coffee in the other.

Step 1: Crawl Your Site Like a Search Engine

You have to play detective here.

To see your website as Google sees it, use tools like Ahrefs Site Audit or Screaming Frog. It will search everywhere for duplicate material, broken links, and pages that aren’t even being indexed.

Consider this:

• Are search results displaying your product pages?
• Do you have any pages that finish in a dead end?
• Are there any illogical URLs?

Your site can already be greatly improved by fixing the crawl mistakes. It’s similar to tidying your room before redecorating.

Step 2: Analyze On-Page SEO Elements

Let’s now explore each page’s minute elements in greater depth since they are far more important than most people realize.

What to look at is as follows:

• Are titles and meta descriptions worth clicking on? Not only overflowing with buzzwords.

• Headings: Are H1, H2, and H3 being used correctly? Or is everything in disarray?

• Does the product description you prepared sell, or is it a copy-paste job from the supplier?

• Google adores this image alt text, which is little yet powerful and aids in accessibility.

Step 3: Dig Into Site Architecture & Internal Linking

Alright, visualize this. Everything is just everywhere when you go inside a business. No layout, no signs, just mayhem. Most likely, you would simply leave.

Your website is no different.

Make sure:

• It doesn’t take more than 3 clicks to reach any product.

• Related products are connected together. Show matching socks to everyone looking at sneakers.

• Your categories make sense and are simple to search through.

• Good architecture benefits your actual consumers as well as Google.

Step 4: Evaluate Mobile & Page Speed Performance

The majority of your clients are using their phones, let’s face it.  Mobile users will leave your site if it lags or appears janky.  Quick.

To check how well your website performs, use GTmetrix or Google PageSpeed Insights.

Quick wins:

• Reduce the size of your pictures.
• Get rid of scripts that aren’t needed.
• Verify that your text is readable and that your buttons can be tapped.
• It’s time to repair your website if it loads as if it were trapped on dial-up.

Step 5: Optimize for Technical SEO

This part sounds nerdy, and yeah, it kind of is. But it’s important.

Here’s your cheat sheet:

• Structured Data (Schema): This helps search engines recognize your merchandise.

• Canonical Tags: Prevents your rankings from being negatively impacted by duplicate material.

• Robots.txt: Prevent bots from crawling pointless pages, such as your login or cart.

• Sitemaps: Keep them up to date and tidy.  Just add URLs that you wish to be discovered.

 If you know where to search, you can accomplish this correctly without being a developer.

Step 6: Conduct a Content & Blog SEO Review

Hold on, e-commerce blogs? Yes.

Long-tail keywords that product sites are unable to cover are helped by content, which also increases traffic and trust.

Questions to ask:

• Do your blogs provide useful information, or are they only filler?
• Do they respond to Google searches made by your audience?
• Do they intelligently connect back to your products?

A blog is a trust builder, not merely for ecommerce SEO audit. When used properly, it turns into a covert sales tool.

Step 7: Backlink Profile & Off-Page SEO Check

You need street cred for your website. That is the nature of backlinks.

To find out who should be connecting to you, use Ahrefs or SEMrush. Concentrate on creating connections from:

• Reviewers of products
• Industry blogs
• Posts by guests
• Vendors or brand associates

Don’t click on bogus links. One high-quality link from a trustworthy blog is worth more than a hundred low-quality ones.

Step 8: Conversion-Focused SEO Tweaks

Remember that sales are the reason we are doing ecommerce SEO audits.

Consider your website as though you were a customer. Does the call to action make sense? Do the reviews appear in real life? In less than a minute, may I check out?

Easy improvements such as:

• Pop-up “Add to Cart” buttons
• Product listings with star ratings
• Product pages with frequently asked questions
• These encourage purchases rather than bounces.

Final Thoughts

Although it may seem serious, conducting a comprehensive ecommerce SEO audit is very similar to organizing your wardrobe. Yes, it takes some effort, but the benefits are well worth it.

Don’t start with perfection as your goal. Simply begin somewhere. Repair the damaged items.  Make the most important pages shine. Then maintain the motion.

We, Webiators Technologies, specialize in helping ecommerce brands just like yours uncover hidden SEO issues. We clean up messy site structures and turn underperforming traffic into serious sales. Book search engine optimization services now to skyrocket your website ranking. 

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