MorenoCare
German Healthcare Marketplace Company
5 Seconds
Website speed
50% YoY
Increase in website visits
60% YoY
Increase in revenue
Case Overview
MorenoCare is a German healthcare marketplace company specializing in personalized healthcare solutions through advanced medical technologies.
MorenoCare leads with innovative orthopedic solutions, aiming to enhance lives through comfort and care via its online healthcare marketplace.
The challenge
MorenoCare faced a strategic dilemma regarding how to display product prices on their website. They were concerned that making prices visible to all visitors, including guest users, could lead to competitors undercutting their prices. This risk of price wars could negatively impact their sales and profit margins.
To mitigate this risk, MorenoCare explored the idea of hiding product prices from guest users as part of their marketing strategy. By requiring users to create an account or log in to see prices, they not only added a layer of exclusivity but also encouraged visitor engagement.
Our Solutions
- Revamping the entire website’s look and feel with a fresh, user-centered design to enhance user experience and drive engagement.
- Simplifying the checkout experience with a single-page process, reducing cart abandonment rates, and increasing conversion rates.
- Enhancing landing pages for improved user interaction, faster load times, and higher conversion rates.
- Content optimization for the website.
- Applying SEO best practices tailored for Adobe Commerce to boost search engine rankings, drive organic traffic, and improve overall online visibility.
The Results
- Enhanced website performance and speed for a smoother shopping experience.
- Delivered an engaging and intuitive user experience to increase customer satisfaction.
- Boosted visibility in SERP, growing from 1.9k to 5.4k keywords.
- Achieved a 64% increase in organic traffic through targeted SEO strategies.
- Reduced cart abandonment rates and increased conversion rates with optimized checkout processes.
5 Seconds
Website speed
50% YoY
Increase in website visits
60% YoY
Increase in revenue
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