Fenchel Shades
An USA-based online B2B store for home decor, lampshades, and accessories products. This Magento website is developed and maintain by Webiators Technologies, a leading eCommerce agency in India.
5x Increase
Website speed
90%+ Increase
In Google Organic Visits
95%+ Increase
In Revenue
Case Overview
The client faced multiple challenges, including an obsolete Magento 1 setup, slow page loading speeds, poor mobile responsiveness, limited product customization capabilities, and a complex, outdated checkout process that led to high cart abandonment.
The Challenge
Aged Platform & Outdated Design:- The website ran on Magento 1, which limited performance and customization. The user interface lacked modern styling and blocked user engagement.
Slow Loading & Poor Core Web Vitals:- Heavy page load times and asset-heavy resources led to high bounce rates, especially on mobile devices.
Complex Customization Catalog:- Fenchel Shades offers bespoke sizes, materials, and patterns. Their existing setup lacked flexible product configuration and personalization logic.
Inefficient Checkout Flow:- Multi-step checkout caused friction, leading to high cart abandonment and lost conversions.
Our Solutions
Magento 2 Migration & Theme Overhaul:-Upgraded to Magento 2 with a custom, brand-aligned theme designed for speed and visual sophistication.
Enhanced Site Speed & Performance:-
Utilized full-page caching (Varnish), asset minification, lazy loading, and optimized hosting to deliver fast load times.
Modern UX & Mobile-First Redesign:-
Delivered responsive, thumb-friendly navigation and mobile-optimized interface for better engagement across devices.
Streamlined Checkout Experience:-
Implemented one-page checkout, trust badges, and optimized payment options to reduce cart abandonment and boost conversions.
The Results
Enhanced Website Performance & Speed:- Improved load times and Core Web Vitals through code optimization and asset compression.
Engaging and Intuitive User Experience:- Redesigned the site for smooth navigation and mobile-friendly, user-centric interactions.
Increased Revenue by 95%:- Boosted in Overall Revenue Growth After Platform Modernization.
Increased Organic Traffic by 90%:- Boosted organic sessions by 90% via content optimization and backlink strategy.
Reduced Cart Abandonment & Increased Conversions:- Optimized checkout flow and trust elements to lower abandonment and raise conversion rates.
