Better with smart navigation
AashniandCo
AashniandCo is a well-established online retailer of Famous Indian Designers ethnic wear collections, catering to women, men — offering a wide selection of sarees, lehengas, salwar-kameez, Indo-western outfits and accessories. They collaborate with top Indian fashion houses and luxury designers to offer premium, one-of-a-kind pieces.
The AashniandCo Magento eCommerce website, developed and maintained by Webiators Technologies Pvt Ltd, is designed to represent the brand’s luxury identity while delivering a seamless online shopping experience.
3X Faster Load
Improved site speed
85% Better UX
Faster, smoother navigation
4X Product Views
Better with smart navigation
Case Overview
AashniandCo, a leading Indian luxury fashion retailer catering to a global audience, faced multiple challenges with their existing eCommerce platform. The website struggled with slow performance, frequent downtime, and limited scalability, which affected user experience during high-traffic events and seasonal sales. Managing a large catalog of designer collections and coordinating inventory across regions proved difficult due to backend inefficiencies and poor system integration.
The Challenge
This Magento based AashniandCo designer ethnic wear ecommerce website encountered multiple hurdles that limited growth and user satisfaction:
- Performance Optimization: Slow page loading due to high-resolution media and complex scripts.
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Mobile Responsiveness & User Experience:- Large images, unoptimized code, or heavy scripts slow down mobile pages.
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Navigation, information architecture & discoverability:- The menu has categories like “Saree”, “Anarkali Set”, , “Indowestern”, “Lehenga Set” etc. But with many product types, ensuring users find what they want quickly is paramount.
- Checkout & Global Commerce Complexity
Serving premium luxury customers often means many variants, sizes, international shipping, returns, multiple currencies; such complexity adds friction and increases chances of cart abandonment. -
Content & Product Data Issues:- Product pages show useful detail (sizes, fabric, etc) but sometimes the copy appears loosely edited. This may affect its professionalism and SEO.
Our Solutions
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Magento 2 Migration – Seamlessly upgraded from Magento 1 to Magento 2, securely migrating designer collections, customers, and orders.
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Luxury-Focused Website Redesign – Created a refined, fashion-forward interface that complements Aashni & Co’s premium designer aesthetic and global audience.
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Enhanced Shopping Experience – Designed intuitive navigation with advanced filters, wishlist, and a streamlined checkout to improve engagement and conversions.
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100% Mobile Responsiveness – Optimised layouts and visuals for flawless performance across all devices, enhancing the luxury browsing experience.
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Personalised Designer Discovery – Implemented smart product recommendations and curated designer categories to enhance user engagement and browsing time.
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Optimised Visual Performance – Compressed high-resolution fashion imagery for faster loading while maintaining premium visual quality.
The Results
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3X Faster Load Time:- Optimised website performance for quicker page loading and smoother browsing.
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60% Increase in Checkout Conversions:- Streamlined the purchase process, leading to faster and more seamless transactions.
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4X Growth in Product Views:- Enhanced navigation and product discovery resulted in significantly higher engagement.
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100% Mobile Responsiveness:- Fully optimised for all screen sizes, ensuring smooth mobile experience.
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45% Reduction in Bounce Rate:-Optimised visuals and relevant content encouraged longer user sessions.
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