MorenoCare
German Healthcare Marketplace Company
5 Seconds
Website speed
50% Increase
Website visits
70% Increase
Revenue
Case Overview
MorenoCare is a German healthcare marketplace company specializing in personalized healthcare solutions through advanced medical technologies.
MorenoCare leads with innovative orthopedic solutions, aiming to enhance lives through comfort and care via its online healthcare marketplace.
The challenge
MorenoCare faced a strategic dilemma regarding how to display product prices on their website. They were concerned that making prices visible to all visitors, including guest users, could lead to competitors undercutting their prices. This risk of price wars could negatively impact their sales and profit margins.
To mitigate this risk, MorenoCare explored the idea of hiding product prices from guest users as part of their marketing strategy. By requiring users to create an account or log in to see prices, they not only added a layer of exclusivity but also encouraged visitor engagement.
Our Solutions
- Creating an intuitive search system optimized for medical product terminology.
- Building responsive design that maintains functionality while ensuring accessibility compliance.
- Integrated secure document upload system with OCR for prescription verification.
- Built medical taxonomy-based search with synonyms database for clinical terminology.
- Developed custom payment modules supporting healthcare procurement cards and institutional billing.
The Results
- 67% faster page loads through advanced caching and CDN integration.
- 48% higher customer satisfaction with healthcare-specific UI/UX design.
- 184% keyword growth (1.9k to 5.4k) through medical SEO optimization.
- 64% organic traffic increase via structured data and improved content architecture.
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