Fenchel Shades
An USA-based online B2B store for home decor, lampshades, and accessories products. This Magento website is developed and maintain by Webiators Technologies, a leading eCommerce agency in India.
5 Seconds
Website speed
50% YoY
Increase in website visits
60% YoY
Increase in revenue
Case Overview
Fenchel Shades champions creativity by offering custom lamp shades and replacement lamp shades tailored to your specific dimensions and fabric choices. Unlike trend-driven companies, Fenchel Shades prioritizes your vision, providing virtually limitless design possibilities. This unique approach ensures that every product aligns perfectly with your individual preferences and needs.
The Challenge
Fenchel Shades is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there. Fixing these problems is important for making the website better and attracting more shoppers.
Our Solutions
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Migrating the website from Magento 1 to Magento 2.
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New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
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Introducing a one-page checkout process and Landing page optimization.
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SEO best practices implementation to enhance search engine rankings and increase organic traffic.
The Results
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Enhanced Website Performance & Speed:- Improved load times and Core Web Vitals through code optimization and asset compression.
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Engaging and Intuitive User Experience:- Redesigned the site for smooth navigation and mobile-friendly, user-centric interactions.
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Increased Visibility in SERPs:- Expanded keyword rankings from 1.9k to 5.4k through strategic SEO implementation.
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Increased Organic Traffic by 50%:- Boosted organic sessions by 50% via content optimization and backlink strategy.
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Reduced Cart Abandonment & Increased Conversions:- Optimized checkout flow and trust elements to lower abandonment and raise conversion rates.
