Feeling
An Austria-based online B2C store for beauty products. This elegant Shopify website was thoughtfully designed and developed by Webiators Technologies, with a strong focus on clean aesthetics, user experience, and seamless eCommerce functionality tailored for European markets.
70%+ Increase
In mobile conversions
50% Faster
Checkout Process
2x More
Product Engagement
Case Overview
At Feeling, you will find pure natural essential oils, native plant oils, and aroma care products to support skin care and mental well-being.
The client aimed to create a seamless online shopping experience that reflected the brand’s focus on natural ingredients, premium scents, and handcrafted quality.
The Challenge
Feeling is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there.
The website had to accommodate a wide variety of fragrance categories, formats, and ingredient-based filters without overwhelming users.
The client required localization features for German-speaking users and support for European currency/payment preferences.
Legacy platforms were slow and clunky, especially on mobile. The goal was a fast-loading, mobile-first Shopify setup.
They wanted a minimal, clean layout that would guide customers toward fast product discovery and checkout.
Our Solutions
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Webiators designed a visually elegant, mobile-first theme that reflects the brand’s focus on premium natural wellness products.
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Implemented Shopify Markets to support German and English content, along with EUR-based transactions for European customers.
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Developed intuitive category filters (e.g., by scent, mood, or ingredient) to simplify product discovery and boost user engagement.
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Integrated third-party Shopify apps for reviews, email marketing, and customer loyalty to enhance retention and sales.
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Built informative, SEO-friendly product templates with ingredient details, benefits, and usage instructions to improve trust and conversions.
The Results
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3x Rise in Repeat Purchases, Improved user experience, and loyalty incentives boosted customer retention.
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40% Boost in Add-to-Cart Rate Smart filters, clear CTAs, and faster page loads encouraged more conversions.
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70%+ Increase in Mobile Conversions Achieved through responsive design and simplified mobile UX.
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2x More Product Engagement, enhanced visuals, filters, and product storytelling doubled interaction rates.
