All Rounder Cricket
UK based Elite gear for cricketers—from beginners to Professionals
+95% Increase
Mobile Responsiveness
95% Increase
SEO Page Score
80%+ Traffic
On Google Organic
Case Overview
All Rounder Cricket is a prominent Magento-based e-commerce site and retail giant specializing in cricket equipment and teamwear. Established in 2011, they have rapidly expanded to become one of the largest cricket retailers globally, serving tens of thousands of cricketers annually through their stores and online platform.
The challenge
Launching and managing a Magento-based e-commerce site for All Rounder Cricket presented challenges in managing a large inventory, ensuring a seamless shopping experience, and optimizing site performance during peak seasons.
Integrating a teamwear customization module for schools and clubs, including bulk order forms.
These required strategic Magento customization, user experience design, and performance optimization.
Our Solutions
- Tailored Magento functionalities to manage and showcase diverse cricket products effectively.
- Designed a user-friendly interface with intuitive navigation to enhance the shopping experience.
- Implemented advanced caching and load balancing techniques to improve site speed and reliability.
- Added mobile-first UX improvements with sticky cart, express checkout, and one-click login.
- Integrated third-party ERP and stock management API to sync inventory in real-time.
The Results
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Achieved +95% increase in mobile responsiveness, delivering a seamless experience across all devices.
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Improved SEO page score by 95%, resulting in stronger keyword visibility and better indexing.
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Gained 80%+ growth in Google organic traffic through technical SEO, structured data, and speed optimization.
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Increased engagement and reduced bounce rate with improved UI/UX and mobile-first layouts.
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