Cakes and Cream

Company Background

At Cakes and Cream, we are passionate about the art of baking, decorating, and designing cakes that are a creative expression of your dreams. Excellent customer service and satisfaction are at the heart of our business and are reflected in all that we do. We create gorgeous cakes that give the perfect ambiance to your occasions such as weddings, engagements, birthdays, anniversaries, house warming, product launches, and other celebrations.

Aim - Multiple product customization options, Opencart-to-Magento

Platform - Magento 2

Shipping method - Paystack

Business Type - eCommerce

Key features - Fully customizable with preferred delivery time, date and custom message, location wise websites

Strategy - We had planned everything according to client needs, when we started work on this project the website is on Opencart platform that doesn’t provide multiple custom options for customers and clients need that multiple product customization. So we made our strategies according to that and suggested to the client to move on the Magento platform that provides several functionalities that makes the user experience much better and that results in more sale and conversions.

Final Outcome - With our detailed plan and strategy our expert developers were successful to move the website to Magento. We provided multiple websites options for multiple locations to deliver cakes. The client got all the flexibility and functionality to run and manage the website. Moreover, we had also came up with multiple product customization features like customers can select his/her favorite flavor and in combination with another flavor, can also choose cake size. And at the time of checkout, he/she can choose the preferred city for cake delivery. Our planning works amazing the website is completely error-free in one go and working according to client expectations.

Cakes and Cream

A New Zealand-based online B2C store for Bakery Shop. Cakes and Cream’s vibrant Magento storefront, crafted by Webiators Technologies, blends seamless online ordering with a rich visual taste of celebration.

3X Faster

Website speed

90%+ Increase

Mobile Traffic

3x More

Revenue

Case Overview

Cakes and Cream, a premium New Zealand bakery brand, wanted a full-featured online cake ordering platform to serve customers across multiple cities. They needed a fast, mobile-optimized, and visually appealing website to showcase custom cakes and simplify the ordering process for both standard and personalized products.

Industry

Bakery

Location

New Zealand

Platform

Magento

Website

https://cakesandcream.ng/

The Challenge

Cakes and Cream is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines.

Lack of Real-Time Order Customization:-
Customers couldn’t easily customize cakes or choose pickup/delivery slots within the previous system.

Inconsistent User Experience Across Devices:- The earlier website lacked mobile responsiveness and had design limitations on tablets and smartphones.

No Product Preview or Personalization Option:- Users wanted to preview cake types, add personalized messages, and select size variations — this was missing.

Slow Loading Speed:- Image-heavy product pages and poor backend setup led to sluggish performance, especially during peak hours.

Our Solutions

Custom Cake Configuration Module:- Built a robust module allowing users to customize cakes in real time — choose size, flavour, message, and pickup/delivery options with ease.
Fully Responsive & Mobile-First Design:- Designed a mobile-optimized interface that ensured consistent user experience across smartphones, tablets, and desktops.
Order Tracking & Delivery Workflow Setup:- Connected Magento with third-party delivery APIs and enabled live order tracking, improving transparency and customer trust.
Advanced Security Implementation:- Configured SSL, Magento security patches, firewalls, and PCI-compliant payment gateways to protect customer data.
One-Step Checkout Integration:- Simplified the checkout process to reduce friction, resulting in fewer cart abandonments and higher conversions.

The Results

3X Faster:- Website speed through advanced optimization and clean code deployment.
90%+ Increase:- In Mobile Traffic with responsive design and mobile-first enhancements.
3X More:- Revenue driven by improved UX, faster checkout, and SEO-driven visibility.
70%+ Boost:- In Organic Users through targeted SEO and content strategy.