FasParts
An USA-based online B2C store for brass fittings, brass pipes, steel pipe, barb fittings, and compression fittings
5 Seconds
Website speed
50% YoY
Increase in website visits
40% YoY
Increase in revenue
Case Overview
FasParts.com carries a wide variety of Brass pipes, Compression fittings, Air mufflers silencers, SAE 45 flare fittings, Steel pipe, and barb fittings, Power washing fittings, Garden hose fittings, and accessories, and many more. Professionals nationwide depend on FasParts as a trusted and economical all-in-one source for all their OEM parts, commercial prototypes, industrial repairs, and commercial HVACR (heating and cooling) repair fitting needs. Value is our main focus. We choose our selection based on reliability and longevity. We offer premium brass fittings with a variety of machined and forged constructions to match value and durability.
The challenge
FasParts is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there. Fixing these problems is important for making the website better and attracting more shoppers.
Our Solutions
- Migrating the website from Magento 1 to Magento 2
- New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
- Introducing a one-page checkout process.
- Landing page optimization
- Content optimization for website
- SEO best practices implementation to enhance search engine rankings and increase organic traffic.
The Results
- Enhanced Website Performance & Speed.
- Engaging and intuitive user experience.
- Increased visibility in SERP (from 1.9k to 5.4k keywords).
- Increased organic traffic by 50%.
- Reduced cart abandonment rates and increased conversion rates.
5 Seconds
Website speed
50% YoY
Increase in website visits
40%YoY
Increase in revenue
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