Veppy

Veppy is a UAE-Based Largest Growing Online Fashion & Lifestyle E-commerce Marketplace. The Veppy eCommerce website was developed by Webiators Technologies on Magento, with a focus on scalable architecture, seamless shopping experience, and high-speed performance.

The Challenge

Veppy missed business opportunities due to its inability to offer a broad selection of products and attract a larger customer base in the UAE.

Managing a growing catalog with hundreds of categories and thousands of products required a stable, scalable system with high performance.

Integrating features to allow multiple vendors to list, manage, and fulfill products needed custom development and stable plugin integration.

Due to the volume of data and media-heavy product listings, performance on both desktop and mobile needed serious optimization.

A large portion of traffic came from mobile users, but the original site layout was not optimized for smaller screens and touch navigation.

Our Solutions

• Technical Architecture:- Implemented a custom-built, high-performance catalog architecture optimized for 10,000+ SKUs without sacrificing page load speeds.

• User Experience Enhancements: Built a responsive mega menu system with touch-optimized navigation for mobile users.
  

• Website Design:- Designed custom carousel components with lazy-loading capabilities to preserve homepage performance.

• International Commerce Capabilities: Created localized checkout experiences with country-specific payment method integration.

• Performance Optimization:- Deployed a multi-layered caching strategy combining full-page, block-level, and browser caching.

• URL Structure & Navigation:- Implemented automatic canonical tag management to prevent duplicate content issues across filter variations.

• Local & International SEO:- Created geolocation-based content delivery to prioritize region-specific products in search results.