Veppy

Veppy is a UAE-Based Largest Growing Online Fashion & Lifestyle E-commerce Marketplace

The challenge

Veppy missed business opportunities due to its inability to offer a broad selection of products and attract a larger customer base in the UAE.

The complex mega menu navigation system requires custom development to maintain both visual appeal and functionality across devices. Implementing the sophisticated product filtering and sorting capabilities essential for this large product catalog demands careful attention to database optimization and search functionality.

To address this, they planned to establish a multi-vendor marketplace featuring a diverse range of products from various sellers. In order to resolve this, they contacted Webiators for their business requirements.

This case study will explore how Veppy utilized Webiators comprehensive E-commerce solutions to overcome their obstacles.

Our Solutions

1. Technical Architecture:- Implemented a custom-built, high-performance catalog architecture optimized for 10,000+ SKUs without sacrificing page load speeds.
2. User Experience Enhancements: Built a responsive mega menu system with touch-optimized navigation for mobile users.
   
3. Website Design:- Designed custom carousel components with lazy-loading capabilities to preserve homepage performance.
4. International Commerce Capabilities: Created localized checkout experiences with country-specific payment method integration.
5. Performance Optimization:- Deployed a multi-layered caching strategy combining full-page, block-level and browser caching.
6. URL Structure & Navigation:- Implemented automatic canonical tag management to prevent duplicate content issues across filter variations.
7. Local & International SEO:- Created geolocation-based content delivery to prioritize region-specific products in search results.