5 Seconds
Website speed
120% Increase
in Organic Visits
80% YoY
Increase in revenue
Case Overview
Veppy is a UAE-based largest growing online fashion and lifestyle e-commerce marketplace. Established in 2022, it has provided UAE users with an extensive selection of brands, labels, and products.

The challenge
Veppy missed business opportunities due to its inability to offer a broad selection of products and attract a larger customer base in the UAE.
The complex mega menu navigation system requires custom development to maintain both visual appeal and functionality across devices. Implementing the sophisticated product filtering and sorting capabilities essential for this large product catalog demands careful attention to database optimization and search functionality.
To address this, they planned to establish a multi-vendor marketplace featuring a diverse range of products from various sellers. In order to resolve this, they contacted Webiators for their business requirements.
This case study will explore how Veppy utilized Webiators comprehensive E-commerce solutions to overcome their obstacles.
Our Solutions
- Technical Architecture:- Implemented a custom-built, high-performance catalog architecture optimized for 10,000+ SKUs without sacrificing page load speeds.
- User Experience Enhancements: Built a responsive mega menu system with touch-optimized navigation for mobile users.
- Website Design:- Designed custom carousel components with lazy-loading capabilities to preserve homepage performance.
- International Commerce Capabilities: Created localized checkout experiences with country-specific payment method integration.
- Performance Optimization:- Deployed a multi-layered caching strategy combining full-page, block-level and browser caching.
- URL Structure & Navigation:- Implemented automatic canonical tag management to prevent duplicate content issues across filter variations.
- Local & International SEO:- Created geolocation-based content delivery to prioritize region-specific products in search results.

The Results
- Implemented personalized product recommendations and tailored content to increase customer satisfaction.
- Integrated a robust and secure payment gateway for safe and hassle-free transactions.
- Deployed advanced analytics tools to monitor user behavior and make data-driven decisions.
- Streamlined the checkout process to reduce cart abandonment and enhance the user experience.
- Crafted SEO-friendly product & category pages to improve search rankings.
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