The Heritage Weavers
An India-based boutique specializing in handmade heritage textiles. The Heritage Weavers website — an elegant Shopify store for showcasing premium Indian handloom products — was designed and developed by Webiators Technologies, a leading eCommerce agency in India.
3x More Orders
From returning customers
2x Increase
In Average Order Value
70% Increase
Google Organic User
Case Overview
The Heritage Weavers, a premium Indian handloom brand featuring sarees, dupattas, jackets, and stoles. The client faced several key challenges: balancing minimalistic design with deep storytelling on origins, weavers, and techniques; supporting large, high-resolution imagery without impacting performance.
The Challenge
The existing website design did not effectively showcase the craftsmanship and uniqueness of their textiles and lacked essential features like responsive design and optimized user experience, which hindered customer engagement and conversions.
Additionally, mobile user experience lagged due to heavy media, and complex product variants (different fabrics, weaves, colors, and sizes) required a flexible, yet intuitive backend system.
To serve global customers and honor their brand values, these issues needed an elegantly designed, high-performance Shopify solution that could support rich storytelling, efficient inventory management, and seamless browsing across devices and regions.
Our Solutions
Custom Shopify Theme Development:- Designed a visually rich and culturally rooted theme to highlight the beauty of handloom textiles and artisan stories.
High-Performance Optimization:-Optimized images and code to ensure fast load times, even with heavy visuals and high-resolution product galleries.
Mobile-First Design:- Built a responsive layout that ensures seamless user experience across all devices, especially for mobile shoppers.
Advanced Product Filtering:- Implemented intuitive filters (by fabric, weave, color, and occasion) to enhance product discovery and reduce bounce rates.
SEO-Friendly Structure:- Created clean URLs, meta tags, schema markup, and optimized headings to improve organic visibility on search engines.
The Results
3x More Orders From returning customers through improved retention and personalization.
2x Increase In average order value with effective upsells and product bundling.
70% Growth in Google, organic users are driven by SEO optimization and content strategy.
25% Higher Cart Recovery With Automated Abandoned Cart Email Workflows.
40% Faster Reload Time Across category pages by optimizing scripts and lazy loading.
