Stack and Still
Well-loved brand known for its variety of pancake mixes
Boost User Experience
50% Faster Load Time
Bounce Rate
30% Lower Bounce Rate
Organic Traffic
3x Growth in Organic Traffic
Case Overview
Stack and Still, a well-loved brand known for its variety of pancake mixes, has expanded its reach by offering its popular products online. Customers can now purchase Buttermilk Pancake Mix, Protein Pancake Mix, Gluten-Free Pancake Mix, No Added Sugar Pancake Mix, and Buckwheat Pancake Mix, along with Stack and Still Bundles to recreate the brand’s Signature Stacks at home.
The challenge
Launching and managing a Shopify-based e-commerce site for Stack and Still posed a significant challenge: improving the site’s SEO to increase visibility and attract more organic traffic. The platform needed to effectively reach pancake enthusiasts and convey the brand’s unique offerings and value propositions in a highly competitive market.
Our Solutions
- Implemented comprehensive SEO strategies to enhance search engine rankings, including keyword optimization, meta tags, and alt text for images.
- Developed high-quality, keyword-rich content for product descriptions, blog posts, and landing pages to attract and engage customers.
- Enhanced the website’s technical SEO by improving site speed, mobile-friendliness, and ensuring proper indexing by search engines.
- Established a backlink strategy by collaborating with food bloggers and influencers to create quality inbound links.
- Optimized for local SEO to capture the local market by setting up Google My Business and ensuring NAP (Name, Address, Phone number) consistency.
- Implemented schema markup to help search engines understand the content and improve the site’s rich results.
The Results
- Significant improvement in search engine rankings for targeted keywords.
- A notable increase in organic traffic to the website.
- More visitors are exploring multiple pages and spending more time on the site.
- Higher organic traffic and better search visibility translated to increased online sales.
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