Park Avenue Locks | Digital Marketing Portfolio| Webiators
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Park Avenue Locks

Park Avenue Locks

Company Background

Park Avenue Locks is a leading door hardware distributor in the tri-state area of New York, New Jersey, Connecticut, and surrounding locations with a large inventory of architectural hardware. We are renowned for our outstanding customer service and quick delivery. Because time and every detail count, our devoted staff will ensure that your order is filled accurately and on time; within your budget. We currently stock many hardware items including: hinges, mortise locks, lever locks, door closers etc. We are a stocking distributor with more than a decade of experience throughout the New York metro area. Park Avenue Locks has the resources to deliver the necessary hardware the way you want it and at the price you want it.

Aim

Magento Migration
Digital Marketing

Magento Migration Service:

When Magento upgraded its platform to 2.3.5 version. Park Avenue Locks chose Webiators, to migrate its store from Magento 1.9 to Magento 2.3.5 and Redesigned the UX/UI to make it more advanced and created Reward Points Features so that customers can earn points on registration, purchase, and redeem them anytime within the store.

  • Platform: Magento 2.3.5
  • Payment Method: Paypal Payflow, Hosted Payment Getaway, Paypal Credit
  • Business Type: Ecommerce, Magento Migration
  • Shipping Method: FedEx, UPS, Table Rates
  • Main Features: APP Like Mobile Design, Blogs feature, Social Login.

Digital Marketing Service: 

Park Avenue Locks is a leading brand in the industry as well as investing in digital marketing to rank its website on top. While investing huge amounts in the marketing, it was not getting the desired result or say sales. In Park Avenue Locks, we have focused on paid marketing on google and its partners website. Our only goal of marketing is to grab our target audience and increase the overall revenue of the company. The customize service offered by Webiators to Park Avenue Locks are 

  • On-Page SEO
  • Technical SEO
  • Link Building
  • Content Optimization
  • Google Ads
  • Social Engagement

Strategy

Before starting the migration we reviewed the whole website. It enables us to gather information, plan, and build strategies to use Magento upgraded features in the best possible manner.

To increase the site search engine ranking we focused on Off-Page SEO and On-Page SEO. The primary task in the strategy was to set keywords we want to get rank on both organic market and paid market. To manage and monitor our plans and strategies, we build the monthly plan accordingly and start working on it along with daily tracking of the website.

Final Outcome

Website migration is also a very difficult task to perform. It needs a proper concentration to analyze the website to perform advanced implementation without changing the crust of the website. After completion of our Magento migration process, Park Avenue Locks seemed to be a new website with new advanced features and easy to access.

The overall digital marketing strategy for Park Avenue was based on paid campaigns. As seen in the earlier results, we had changed the strategy for it to increase sales. 

SEO is a time taking and ongoing process. It takes a lot of time to give the desired result. But with proper Website and Competitor analysis, by the end of the month, we saw a quite impressive result for Park Avenue Locks.

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