Park Avenue Locks - Webiators

May 28, 2024

Park Avenue Locks

Project link

Park Avenue Locks

A USA-based online B2B store for door locks and hardware products.

4 Seconds

website speed!

40% YOY

increase in revenue

1000%+ ROAS

in Google Ads

Case Overview

Park Avenue Locks, a leading door hardware distributor in the New York tri-state area, boasts over a decade of experience. Renowned for exceptional customer service and quick delivery, they stock a vast inventory including hinges, mortise locks, and door closers, ensuring accurate, timely, and budget-friendly order fulfillment.

Industry

Door Locks & Hardware

Location

USA

Platform

Magento

The challenge

In August 2020, Park Avenue Locks faced several major challenges impacting their store’s performance. Technical instability hindered ad and marketing effectiveness. Key issues included design and functional glitches, UI and UX problems on product and checkout pages, and poor speed performance, all of which affected customer experience and sales conversions.

Our Solutions

  1. Migrating the website from Magento 1.9 to Magento 2 to leverage improved performance and advanced features.
  2. Conduct thorough code audits to identify and fix bugs.
  3. New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
  4. Introducing a one-page checkout process.
  5. Faster product search & accurate search result implementation.
  6. Integrating multiple payment methods including PayPal Payflow, Hosted Payment Gateway, and PayPal Credit for customer convenience.
  7. SEO best practices implementation to enhance search engine rankings and increase organic traffic.
  8. Google Ads campaign optimization for better targeting and improved ROAS

The Results

  1. Enhanced Website Performance- Bug-Free
  2. Engaging and intuitive user experience
  3. Reduced cart abandonment rates and increased conversion rates
  4. Better search engine rankings drive more traffic
  5. In 2023, the revenue was increased by 4x

4 Seconds

website speed!

40% YOY

increase in website visits

1000%+ ROAS

in Google Ads

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