Jordy Jewelry
A USA Based Boutique Jewelry Brand Store
90% Growth
Mobile Revenue
60% Increase
Conversion Rate
+70% Return
Customer Rate
Case Overview
Jordy Jewelry, founded by Yarden (Jordy), is a boutique jewelry brand based in Utah, rooted in a rich family tradition of jewelry craftsmanship originating from Mosul, Iraq. Yarden’s passion for jewelry-making and attention to detail are reflected in her handmade pieces, inspired by nature, art, fashion, and everyday life.
The challenge
Launching a Shopify website for Jordy Jewelry posed several challenges. The platform needed to showcase Yarden’s unique handmade jewelry pieces while conveying the brand’s heritage, craftsmanship, and dedication to quality. It required an e-commerce solution that seamlessly integrated storytelling with the shopping experience.
Our Solutions
- Customized Shopify functionalities to highlight Jordy Jewelry’s handmade craftsmanship and unique design inspirations.
- Developed compelling visual content and narratives to showcase Yarden’s inspirations and the meticulous jewelry-making process.
- Added custom cart note fields and line item properties that map to Shopify orders.
- Optimized the Shopify store for user-friendly navigation and a seamless shopping experience, ensuring easy browsing and checkout.
- Added video popups and 360-degree product viewers without slowing down mobile performance.
The Results
- Successfully conveyed Jordy Jewelry’s heritage and craftsmanship through engaging visual storytelling, resonating with customers seeking unique handmade jewelry.
- Enhanced user experience through intuitive design and navigation, resulting in increased time spent on the website and lower bounce rates.
- Optimized product presentation and streamlined checkout process contributed to higher conversion rates and improved sales performance.
- Built trust and loyalty among customers by highlighting the handmade nature and quality craftsmanship of Jordy Jewelry’s pieces.
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