Cakes and Cream
An New Zealand-based online B2C store for Bakery Shop.
5 Seconds
Website speed
50% YoY
Increase in website visits
60% YoY
Increase in revenue
Case Overview
At Cakes and Cream, we are passionate about the art of baking, decorating, and designing cakes that are a creative expression of your dreams. Excellent customer service and satisfaction are at the heart of our business and are reflected in all that we do. We create gorgeous cakes that give the perfect ambiance to your occasions such as weddings, engagements, birthdays, anniversaries, house warming, product launches, and other celebrations.
Industry
Bakery
Location
New Zealand
Platform
Magento
Website
https://cakesandcream.com.ng/
The challenge
Fenchel Shades is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there. Fixing these problems is important for making the website better and attracting more shoppers.
Our Solutions
- Migrating the website from Magento 1 to Magento 2
- New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
- Introducing a one-page checkout process.
- Landing page optimization
- Content optimization for website
- SEO best practices implementation to enhance search engine rankings and increase organic traffic.
The Results
- Enhanced Website Performance & speed
- Engaging and intuitive user experience
- Increased visibility in SERP (from 1.9k to 5.4k keywords)
- Increased organic traffic by 64%
- Reduced cart abandonment rates and increased conversion rates
5 Seconds
Website speed
50% YoY
Increase in website visits
60% YoY
Increase in revenue
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