Cakes and Cream | Magento 2 | Customized Product Options | Webiators
webiators portfolio

December 14, 2021

Cakes and Cream

Company Background

At Cakes and Cream, we are passionate about the art of baking, decorating, and designing cakes that are a creative expression of your dreams. Excellent customer service and satisfaction are at the heart of our business and are reflected in all that we do. We create gorgeous cakes that give the perfect ambiance to your occasions such as weddings, engagements, birthdays, anniversaries, house warming, product launches, and other celebrations.

Aim - Multiple product customization options, Opencart-to-Magento

Platform - Magento 2

Shipping method - Paystack

Business Type - eCommerce

Key features - Fully customizable with preferred delivery time, date and custom message, location wise websites

Strategy - We had planned everything according to client needs, when we started work on this project the website is on Opencart platform that doesn’t provide multiple custom options for customers and clients need that multiple product customization. So we made our strategies according to that and suggested to the client to move on the Magento platform that provides several functionalities that makes the user experience much better and that results in more sale and conversions.

Final Outcome - With our detailed plan and strategy our expert developers were successful to move the website to Magento. We provided multiple websites options for multiple locations to deliver cakes. The client got all the flexibility and functionality to run and manage the website. Moreover, we had also came up with multiple product customization features like customers can select his/her favorite flavor and in combination with another flavor, can also choose cake size.  And at the time of checkout, he/she can choose the preferred city for cake delivery. Our planning works amazing the website is completely error-free in one go and working according to client expectations.

Cakes and Cream

An New Zealand-based online B2C store for Bakery Shop.

Cakes and Cream

5 Seconds

Website speed

50% YoY

Increase in website visits

60% YoY

Increase in revenue

Case Overview

At Cakes and Cream, we are passionate about the art of baking, decorating, and designing cakes that are a creative expression of your dreams. Excellent customer service and satisfaction are at the heart of our business and are reflected in all that we do. We create gorgeous cakes that give the perfect ambiance to your occasions such as weddings, engagements, birthdays, anniversaries, house warming, product launches, and other celebrations.

Industry

Bakery

Location

New Zealand

Platform

Magento

Website

https://cakesandcream.com.ng/ 

Cakes and Cream

The challenge

Fenchel Shades is facing problems with its website’s look, an old version of Magento, not-so-good shopping experiences, and low visibility on search engines. These issues make it hard for customers to find and enjoy shopping there. Fixing these problems is important for making the website better and attracting more shoppers.

Our Solutions

  1. Migrating the website from Magento 1 to Magento 2
  2. New UI & UX design implementation to revamp the entire website’s look and feel for a better user experience.
  3. Introducing a one-page checkout process.
  4. Landing page optimization
  5. Content optimization for website
  6. SEO best practices implementation to enhance search engine rankings and increase organic traffic.
cakes and cream

The Results

  1. Enhanced Website Performance & speed
  2. Engaging and intuitive user experience
  3. Increased visibility in SERP (from 1.9k to 5.4k keywords)
  4. Increased organic traffic by 64%
  5. Reduced cart abandonment rates and increased conversion rates

5 Seconds

Website speed

50% YoY

Increase in website visits

60% YoY

Increase in revenue

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