Google Organic Search
Wanaromah
Wanaromah Fragrances is positioned as a niche Indian artisanal perfumery brand with heritage and handcrafted, premium scent offerings. Wanaromah Shopify eCommerce platform was developed by Webiators Technologies Pvt. Ltd., reflecting the brand’s essence through elegant design and seamless functionality.
3X Faster Load
Website site speed
+40% Increase
User Interaction
+60% Increase
Google Organic Search
Case Overview
Wanaromah, a premium fragrance and lifestyle brand, aimed to create an online presence that matched the sophistication and sensory appeal of its products. The existing site suffered from slow loading speeds, unstructured product categorisation, and inconsistent mobile optimisation, which negatively impacted customer experience and conversions. Managing product variants like fragrance sizes and collections was cumbersome, and the lack of a streamlined checkout process led to high cart abandonment rates.
The Challenge
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Page Load Speed & Performance:- Large hero banners and high‐resolution imagery can slow mobile load times and increase bounce rates.
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Mobile / Responsive & User Interface Issues:- Mobile traffic likely dominates; if navigation, filters, product grids or checkout flows are not fully optimised for small screens, users may drop off. Touch targets, font sizes, layout shifts are important: poor mobile UX harms conversion.
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Navigation, Filtering & Product Discovery:- With multiple collections (Perfumes, Attars, Gift Packs, etc) clear category hierarchies, filters (by scent family, gender, size/price) and search are important. If missing or weak, customers may struggle to find the product they want.
Our Solutions
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Performance / Speed Optimisation:- Compress and serve images in next-gen formats (WebP/AVIF) using an image optimisation plugin (e.g., WP Rocket, Smush, TinyPNG).
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Mobile Usability Improvements:- Redesign touch elements (buttons, filters, CTAs) for better tap accuracy and spacing. Prioritise vertical scroll layouts over carousels for mobile experience.
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Product Page Enrichment:- Add high-resolution lifestyle imagery product views. Include customer reviews, fragrance notes, and “recommended for” sections.
- Content Management Efficiency:-
Developing a simplified backend for non-technical users to easily manage products, categories, and marketing content.
The Results
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80% Better Performance Score:- Enhanced site speed and Core Web Vitals through image optimisation, caching, and CDN integration.
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50% Rise in Online Sales:- Streamlined checkout experience and intuitive UX design increased overall conversions and revenue.
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60% Reduction in Page Load Time:- Implemented speed optimisation techniques ensuring faster access and improved user satisfaction.
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