Stack and Still
Well-loved brand known for its variety of pancake mixes.
60%+ Increase Returning
Customer Rate
4x Increase
Mobile Conversions
40%+ Growth
in Organic Traffic
Case Overview
Stack and Still, needed a visually engaging and user-friendly Shopify store to support their growing line of pancake kits, syrups, and gourmet gift boxes.
The client struggled with presenting customizable bundles, integrating gifting options, and ensuring a seamless shopping experience across mobile and desktop. Additionally, they required a scalable platform to support seasonal promotions and national shipping.
The Challenge
Launching and managing a Shopify-based e-commerce site for Stack and Still posed a significant challenge: improving the site’s SEO to increase visibility and attract more organic traffic.
The platform needed to effectively reach pancake enthusiasts and convey the brand’s unique offerings and value propositions in a highly competitive market.
Our Solutions
-
Implemented comprehensive SEO strategies to enhance search engine rankings, including keyword optimization, meta tags, and alt text for images.
-
Developed high-quality, keyword-rich content for product descriptions, blog posts, and landing pages to attract and engage customers.
-
Enhanced the website’s technical SEO by improving site speed, mobile-friendliness, and ensuring proper indexing by search engines.
-
Established a backlink strategy by collaborating with food bloggers and influencers to create quality inbound links.
-
Optimized for local SEO to capture the local market by setting up Google My Business and ensuring NAP (Name, Address, Phone number) consistency.
-
Implemented schema markup to help search engines understand the content and improve the site’s rich results.
The Results
-
Improved Site Performance: Achieved faster page load times and smooth navigation, reducing bounce rates and enhancing the overall user experience.
-
Mobile Optimization: Delivered a fully responsive design, significantly improving usability and conversions across mobile and tablet devices.
-
Enhanced User Journey: Simplified the customer flow with clear CTAs and product organization, leading to improved product discoverability and sales funnel efficiency.
-
Conversion Boost: Enhanced UI/UX design contributed to increased add-to-cart and checkout rates post-launch.
Ready to kickstart your eCommerce journey?
Get in touch with our experts!
