Improvement in Shopping Experience
Shoedazzle
ShoeDazzle is an online fashion subscription service offering personalised shoe, clothing, and accessory recommendations tailored to individual style preferences.
40%
Improvement in Shopping Experience
45%
Improve Checkout Conversion Rates
50%
Boost in User Engagement
Case Overview
ShoeDazzle is an online fashion retailer offering personalized shoe and accessory recommendations, founded in 2009. It provides a curated shopping experience with flexible purchasing options.
The challenge
ShoeDazzle’s legacy frontend limited personalization, was slow to update content dynamically, and lacked optimized state management. Users faced friction during checkout and inconsistent experiences across devices, leading to lower engagement and increased drop-offs. The existing system also struggled to deliver personalized product recommendations, hindering user interaction and conversions.
Our Solutions
Rebuilt the frontend using React.js with reusable components to streamline development and enhance UI flexibility.
Implemented Redux Toolkit for efficient and scalable state management across user sessions.
Integrated GraphQL for fast, dynamic content updates and improved data handling.
Enhanced the checkout experience with smoother flows and reduced friction during transactions.
Delivered a fully responsive, mobile-first design to ensure consistent, user-friendly experiences on all devices.
The Results
35% faster load times with optimized React and GraphQL.
70% more efficient content deployment using reusable UI.
55% rise in engagement from tailored recommendations.
Higher checkout completion via mobile-optimized flows.
Better cross-device experience with responsive design.
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