Nicole Frank
A brand revolutionizing women’s fashion. Made by Webiators Technologies, the Nicole Frank Shopify website blends fashion-forward design with cutting-edge eCommerce functionality.
3X Increase
Session Duration Time
80%+ Increase
Sales Revenue
1000%+ ROAS
in Google Ads
Case Overview
Nicole Frank, introduces a new era of simple dressing without compromising on style, comfort, or quality. The client needed a website that visually matched the sophistication of their apparel line—something sleek, modern, and editorial in feel. The client required a flexible product structure to handle variants and customizations intuitively.
The Challenge
Nicole Frank is a premium fashion brand offering stylish, functional, and travel-ready apparel for modern women.
The goal was to build a high-end Shopify website that reflects the brand’s luxury aesthetic while ensuring smooth navigation, fast performance, and mobile responsiveness.
Managing inventory for a fashion line with multiple colors, sizes, and styles was a concern. A scalable backend system was essential. Being image-heavy, the site needed to remain fast-loading without compromising visual quality.
Our Solutions
Webiators crafted a custom Shopify theme with a luxury design aesthetic—clean layouts, high-resolution visuals, and elegant fonts—ensuring the website aligned with Nicole Frank’s premium brand identity.
A custom product configurator was implemented to allow customers to easily mix and match styles, colors, and pieces.
Shopify’s backend was structured with automated SKU mapping, variant logic, and third-party app integrations (like stock syncing tools), allowing seamless inventory control across multiple collections and options.
Webiators optimized image loading using lazy load, compressed assets, and implemented Shopify performance best practices.
Established a consistent visual style across the website to enhance brand recognition.
- Enabled dynamic variant rendering without page reloads using AJAX. Added logic-based product recommendations tied to customization choices.
Custom API endpoints were used to sync real-time inventory and orders with external ERP or fulfillment tools.
The Results
Product-related queries reduced by 25% due to clearer product descriptions and variant structure.
Automated flows led to a 20% open rate and 4.8% click-through rate on product recommendations.
Abandonment rate reduced by 22% with faster checkout and improved product clarity.
Mobile conversion rate improved by 37% due to responsive optimization and sticky cart.
Bounce rate decreased by 18% due to faster loading and better UX.
