Better with smart navigation
Mortantra
Mortantra, a leading Indian jewellery brand specializing in handcrafted ethnic designs, collaborated with Webiators Technologies to build and maintain their Shopify website.
The site effectively represented the brand’s artistic identity but experienced performance and management challenges that impacted both user experience and backend operations.
3X Faster Load
Website speed
2X Boost
Repeat Purchase Rate
4X Product Views
Better with smart navigation
Case Overview
The client aimed to maintain Mortantra’s luxurious brand presence while achieving faster performance, a cleaner layout, and a smoother shopping experience. The priority was a fully optimized Shopify website that balanced aesthetics and functionality, ensuring easy maintenance and consistent brand appeal.
The Challenge
The Montara Jewellery Shopify store encountered several issues that affected performance, user engagement, and overall sales growth:
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Website Speed & Performance: Slow page load times caused by large product images and unoptimised scripts.
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App Compatibility Issues: Conflicts between third-party Shopify apps impacted site design and responsiveness.
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Product Catalogue Management: Managing jewellery variants, collections, and inventory updates was time-consuming and inconsistent.
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Checkout Experience: The checkout flow required simplification to reduce cart abandonment and improve conversion rates.
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UI/UX Limitations: Outdated design elements and unclear navigation made it difficult for users to browse and filter products efficiently.
Our Solutions
Solutions Implemented for Montara Jewellery Shopify Website:
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Website Speed & Performance:- Compressed all high-resolution jewellery images without compromising quality using Shopify’s native image optimisation and custom scripts.
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App Compatibility Issues:- Audited and removed redundant third-party apps that conflicted with Shopify’s native features.
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Product Catalogue Management:-Streamlined product variant management with bulk upload templates and smart tagging systems.
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Checkout Experience:- Redesigned the checkout process with a simplified, one-page layout to minimise drop-offs.
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UI/UX Limitations:- Revamped the overall site design with a modern, minimal, and mobile-friendly interface aligned with Montara Jewellery’s premium brand identity.
The Results
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3X Faster Load Time – Optimised website performance for seamless user experience.
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100% Mobile Responsiveness:- Fully optimised for all screen sizes, ensuring smooth mobile experience.
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Improved User Retention:- Simplified navigation and enhanced visuals led to longer session times and repeat visitors.
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60% Boost in User Engagement:-Improved visuals and intuitive navigation increased session duration.
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