Melissa and Doug
Specializing in a wide range of educational toys and pretend play sets.
50% Uplift
In AOV
80% Traffic
Increase in Organic visits
50% Increase
Mobile Engagement
Case Overview
Melissa & Doug operates a Shopify-based e-commerce site, specializing in a wide range of educational toys and pretend play sets. Their products aim to foster creativity and imaginative play among children, emphasizing durability and timeless appeal.
The challenge
Launching and managing Melissa & Doug’s Shopify-based e-commerce site posed several key challenges. These included effectively managing a diverse inventory of educational toys and pretend play sets across multiple categories, ensuring an engaging and interactive shopping experience to drive exploration and purchases, and maintaining consistent brand messaging that highlights the durability and educational benefits of their products amidst strong market competition.
Our Solutions
- Tailored Shopify functionalities to highlight the educational and creative aspects of Melissa & Doug’s toys.
- Developed an engaging user interface with intuitive navigation to facilitate easy exploration and purchase.
- Implemented a robust content strategy to highlight product features, benefits, and educational value.
- Optimized the site for search engines to improve visibility and attract organic traffic
- Ensured the Shopify store is fully responsive, providing a seamless experience across devices.
- Integrated tools for customer reviews, product recommendations, and interactive features to enhance engagement.
The Results
- Improved mobile user engagement by 50%, driving a significant lift in mobile revenue and retention.
- Significant uplift in AOV through bundling tools and personalized recommendations.
- Brand consistency maintained globally, with faster regional rollout options enabled by the Shopify setup.
- Achieved 60% reduction in manual workload with custom Shopify apps for automation and bulk edits.
Ready to kickstart your eCommerce journey?
Get in touch with our experts!
