With the support of Webiators Technologies, MAKANI integrated the Sticky Add to Cart Shopify app into their store, leading to a noticeable boost in sales and user engagement.
Makani
Vegan fashion accessories, such as handbags, wallets, and belts made from high-quality vegan materials. This Shopify website was expertly designed and developed by Webiators Technologies, a leading eCommerce development agency based in India.
3x Increase
Website speed!
2x Increase
Product Engagement
4x Increase
In Sales
Case Overview
The client, MAKANI, faced several real-world challenges while building their Shopify website for vegan and ethically made fashion accessories.
They needed a clean, minimalist design that could balance aesthetic appeal with storytelling, particularly the origin, materials, and craftsmanship of each product. Expanding their reach across the EU introduced additional complexities, including compliance with GDPR, providing multilingual support, and managing region-specific shipping and taxation.
The Challenge
The client needed the website to communicate their core values — vegan, sustainable, and ethically produced — without overwhelming the user experience.
As a startup, they lacked a dedicated technical team, making it essential to have a user-friendly backend for managing products, orders, and content updates without custom coding.
Previous versions of the site had poor mobile performance and low conversion rates on smaller screens, particularly for product pages and checkout.
Our Solutions
Optimized Shopify infrastructure for high traffic, ensuring peak performance during sales spikes.
With the support of Webiators Technologies, MAKANI integrated the Sticky Add to Cart Shopify app into their store, leading to a noticeable boost in sales and user engagement.
Implemented scalable Shopify infrastructure with CDN support and optimized code to handle traffic surges during product launches and promotions.
Optimized site speed using image compression, lazy loading, and reduced third-party script bloat. Built a fully responsive layout to enhance mobile UX.
Set up advanced product logic with variant selectors, real-time inventory syncing, and clear size/color availability using Shopify’s dynamic variant structure.
The Results
3x Faster Website speed for improved UX and lower bounce rates.
80%+ Growth in organic users through SEO and content optimization.
1000%+ ROAS Achieved via highly targeted and optimized Google Ads campaigns.
50% Faster Checkout process after streamlining the user flow.
- 30% More Page Views Per session, from improved internal linking and smart navigation
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