Lashkaraa

Lashkaraa is a leading Heritage Indian ethnic wear eCommerce brand, known for its handcrafted lehengas, sarees, and contemporary fusion outfits.

To cater to its growing global audience and premium brand image, the company partnered with Webiators Technologies Pvt. Ltd. to rebuild its digital storefront on the Shopify Plus platform.

The Challenge

The Lashkaraa Heritage Ethnic Wear Shopify Plus website encountered multiple hurdles that limited growth and user satisfaction:

• The platform was unable to scale efficiently to keep pace with the expanding product range, sizes and international orders.

• The site’s user experience (UX) and performance fell short of the brand’s premium positioning: including slow page loads, inconsistent mobile usability and checkout friction.

• The backend lacked full integration with inventory, logistics and marketplace operations, making product management, variant handling and order fulfilment cumbersome.

• The digital storefront required transformation into a polished, high-performing site that could support omnichannel growth and reflect the quality and style that Lashkaraa stands for.

Our Solutions

• Developed a sleek, Shopify Plus-powered, mobile-first storefront that reflects Fablestreet  youthful and fashion-forward brand identity.

• Redesigned the store structure with intuitive navigation, bold CTAs, and wishlist functionality to simplify product discovery and improve conversion rates. Streamlined the Shopify Plus checkout flow for faster, friction-free transactions that encourage repeat purchases.

• Built responsive, device-adaptive layouts ensuring consistent performance across smartphones, tablets, and desktops.

• Implemented a customised Shopify CMS interface, empowering the Lashkaraa team to update products, collections, banners, and content easily—without technical assistance.

• Integrated a Shopify Plus SEO foundation with optimised on-page elements, structured schema markup, and improved category architecture.