KenMed Surgical
Specializes in Medical Device Sales & Service. This Shopify website is designed and developed by Webiators Technologies, a leading eCommerce agency in India.
80%+ Increase
Online Orders
3X Growth
Monthly Sales Revenue
40% Drop
Bounce Rate
Case Overview
Kenmed Surgical faced challenges in bringing their legacy product catalog online in a way that met modern eCommerce expectations. As a supplier of precision surgical instruments, they needed a secure, fast, and compliant Shopify platform that could handle complex product information, maintain regulatory clarity, and offer a seamless experience for hospitals, clinics, and B2B buyers.
The Challenge
Surgical instruments required accurate categorization with multi-level variants (e.g., size, type, material), which needed advanced product structuring in Shopify.
Migrating hundreds of SKUs with detailed descriptions, specifications, and high-resolution images demanded clean data formatting and batch import management.
Medical buyers needed precise filtering based on use-case, material, or surgical category. This required implementing advanced collection filters not available by default in Shopify.
Our Solutions
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Developed a scalable product architecture using Shopify’s metafields and advanced options to manage surgical tool variants and specifications seamlessly.
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Integrated smart product filters using Shopify apps and Liquid customization, enabling users to filter instruments by size, material, category, and surgical use-case.
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Designed a mobile-optimized interface that provided clinical buyers with a smooth browsing and ordering experience across devices, especially on tablets and smartphones.
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Implemented structured data (schema.org for medical devices), optimized meta tags, canonical URLs, and improved site speed to enhance organic search performance.
The Results
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Applied professional branding elements to reflect the company’s expertise and reliability.
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80%+ Increase in Online Orders Revamped product structure and intuitive navigation led to a substantial rise in order volume from hospitals and clinics.
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3X Growth in Monthly Sales Revenue Enhanced UX, optimized conversion funnel, and faster load times contributed to tripling Kenmed’s online sales revenue.
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40% Drop in Bounce Rate Mobile-first design and precise product categorization significantly improved on-site engagement and reduced bounce rate.
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