KenMed Surgical
Specializes in Medical Device Sales & Service. This Shopify website is designed and developed by Webiators Technologies, a leading eCommerce agency in India.
80%+ Increase
Online Orders
3X Growth
Monthly Sales Revenue
40% Drop
Bounce Rate
Case Overview
Kenmed Surgical faced challenges in bringing their legacy product catalog online in a way that met modern eCommerce expectations. As a supplier of precision surgical instruments, they needed a secure, fast, and compliant Shopify platform that could handle complex product information, maintain regulatory clarity, and offer a seamless experience for hospitals, clinics, and B2B buyers.
The Challenge
Surgical instruments required accurate categorization with multi-level variants (e.g., size, type, material), which needed advanced product structuring in Shopify.
Migrating hundreds of SKUs with detailed descriptions, specifications, and high-resolution images demanded clean data formatting and batch import management.
Medical buyers needed precise filtering based on use-case, material, or surgical category. This required implementing advanced collection filters not available by default in Shopify.
Our Solutions
Developed a scalable product architecture using Shopify’s metafields and advanced options to manage surgical tool variants and specifications seamlessly.
Integrated smart product filters using Shopify apps and Liquid customization, enabling users to filter instruments by size, material, category, and surgical use-case.
Designed a mobile-optimized interface that provided clinical buyers with a smooth browsing and ordering experience across devices, especially on tablets and smartphones.
Implemented structured data (schema.org for medical devices), optimized meta tags, canonical URLs, and improved site speed to enhance organic search performance.
The Results
Applied professional branding elements to reflect the company’s expertise and reliability.
80%+ Increase in Online Orders Revamped product structure and intuitive navigation led to a substantial rise in order volume from hospitals and clinics.
3X Growth in Monthly Sales Revenue Enhanced UX, optimized conversion funnel, and faster load times contributed to tripling Kenmed’s online sales revenue.
40% Drop in Bounce Rate Mobile-first design and precise product categorization significantly improved on-site engagement and reduced bounce rate.
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