Isakfragrances

ISAK Fragrances is positioned as a niche Indian artisanal perfumery brand with heritage (over 170 years) and handcrafted, premium scent offerings. ISAK Fragrances’ Shopify eCommerce platform was developed by Webiators Technologies Pvt. Ltd., reflecting the brand’s essence through elegant design and seamless functionality.

The Challenge

• Page Load Speed & Performance:- Large hero banners and high‐resolution imagery can slow mobile load times and increase bounce rates.

• Mobile / Responsive & User Interface Issues:- Mobile traffic likely dominates; if navigation, filters, product grids or checkout flows are not fully optimised for small screens, users may drop off. Touch targets, font sizes, layout shifts are important: poor mobile UX harms conversion.

• Navigation, Filtering & Product Discovery:- With multiple collections (Perfumes, Attars, Gift Packs, etc) clear category hierarchies, filters (by scent family, gender, size/price) and search are important. If missing or weak, customers may struggle to find the product they want.

Our Solutions

• Performance / Speed Optimisation:- Compress and serve images in next-gen formats (WebP/AVIF) using an image optimisation plugin (e.g., WP Rocket, Smush, TinyPNG).

• Mobile Usability Improvements:- Redesign touch elements (buttons, filters, CTAs) for better tap accuracy and spacing. Prioritise vertical scroll layouts over carousels for mobile experience.

• Product Page Enrichment:-  Add high-resolution lifestyle imagery product views. Include customer reviews, fragrance notes, and “recommended for” sections.

• Content Management Efficiency:-
  Developing a simplified backend for non-technical users to easily manage products, categories, and marketing content.