Gymshark
A renowned fitness apparel brand. This Shopify website was expertly designed and developed by Webiators Technologies, a leading eCommerce development agency based in India.
2x Faster
Website speed!
60%+ Growth
In Organic Users
1000%+ ROAS
In Google Ads
Case Overview
Gymshark offers high-quality clothing, inspiring content, and a vibrant community. Today, it boasts over 18 million followers and serves customers in more than 230 countries, solidifying its position as a prominent name in the fitness industry.
The client, a premium activewear brand, needed a high-performance Shopify website that could reflect their bold brand identity while offering a seamless eCommerce experience for a global fitness audience.
The Challenge
Gymshark must address scalability issues on Shopify to manage high global traffic efficiently. They aim to strengthen community engagement and ensure consistent branding across multiple online stores.
Their previous platform lacked speed and mobile responsiveness, impacting user retention.
The brand required a pixel-perfect, clean, and dynamic UI to reflect a fitness-driven lifestyle and appeal to Gen Z and millennial shoppers.
They needed a scalable, multi-region setup to handle global audiences, currencies, and shipping.
Our Solutions
Optimized Shopify infrastructure for high traffic, ensuring peak performance during sales spikes.
Implemented advanced caching and load balancing techniques to enhance site speed and reliability.
Implemented scalable Shopify infrastructure with CDN support and optimized code to handle traffic surges during product launches and promotions.
Optimized site speed using image compression, lazy loading, and reduced third-party script bloat. Built a fully responsive layout to enhance mobile UX.
Integrated smart search, sticky add-to-cart buttons, quick views, and optimized CTAs to streamline user journeys and boost conversions.
Set up advanced product logic with variant selectors, real-time inventory syncing, and clear size/color availability using Shopify’s dynamic variant structure.
The Results
2x Faster Website speed for improved UX and lower bounce rates.
60%+ Growth In organic users through SEO and content optimization.
1000%+ ROAS Achieved via highly targeted and optimized Google Ads campaigns.
35% Decrease In bounce rate due to faster load times and improved navigation.
50% Faster Checkout process after streamlining the user flow.
