Fabrigold Brugge
The Fabrigold Brugge website is a premium jewelry accessories brand. Designed and developed by Webiators Technologies, a leading eCommerce agency in India, this Wix website stands as a testament to our portfolio of innovative solutions.
+3x Growth
Mobile Engagement
+2x Boost
Repeat Purchase Rate
+4x Increase
Google Organic Traffic
Case Overview
Fabrigold Brugge, an established luxury jewelry house, sought to enhance its digital presence to match the elegance and craftsmanship of its in-store offerings. The client faced several challenges — from an outdated eCommerce interface and slow mobile performance to inconsistent branding across digital touchpoints.
The Challenge
Fabrigold Brugge faced multiple technical and website development challenges that impacted user experience and online performance. The website experienced slow loading speeds due to unoptimized assets and inefficient code, resulting in high bounce rates. Mobile responsiveness was inconsistent, causing layout distortions and navigation issues on different devices. The checkout process was complex and lengthy, increasing cart abandonment rates. Poor navigation structure made it difficult for users to explore collections and find specific products.
Additionally, the website lacked advanced security features, making transactions and customer data vulnerable. The absence of third-party integrations for inventory management and CRM limited automation and operational efficiency.
Furthermore, outdated coding practices and UI/UX inconsistencies required a complete overhaul to enhance performance, scalability, and user engagement.
Our Solutions
To elevate Fabrigold Brugge’s brand presence, Webiators developed a refined strategy that seamlessly blended heritage with modern luxury. The strategy ensured a consistent and immersive brand experience across all touchpoints.
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Optimized Website Speed: Reduced load times by compressing images, minifying code, and improving server response.
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Enhanced Mobile Responsiveness: Implemented a fully responsive design to ensure smooth functionality across all devices.
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Streamlined Navigation: Redesigned the menu structure for effortless product discovery and a more intuitive user journey.
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Refined UI/UX Design: Created a visually appealing and consistent interface to improve user engagement.
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Checkout Process Simplification: Minimized steps and improved form design to reduce cart abandonment.
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Advanced Security Implementation: Strengthened encryption, secure payment gateways, and data protection measures.
The Results
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Improved website stability, eliminating bugs and glitches.
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+3x Growth In Mobile Engagement through responsive UX and touch-first design enhancements.
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Faster website speed, reducing delays, and improving browsing experience.
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Streamlined checkout process, reducing cart abandonment rates.
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+4x Increase in Google Organic Traffic via structured data, content clustering, and technical SEO upgrades.
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