Emma

Company Background

Emma Mattresses is one of the leading companies that offer comfortable and relaxed sleeping solutions to its customers. Special mattresses are designed to provide relaxation to all types of sleeping styles. The founders understood the need for improvement in sleep and therefore, wanted a solution that can work by changing the way people sleep.

Aim

Shopify Website Development.

Develop a Secure, Responsive Website

Shopify Website Development

When Emma mattresses reached out to Webiators, we found out that there was a need for a fully-functioned, feature-rich website. The brand needed a unique way of awareness amongst it’s target customers that will help in generation of more revenue based on the loop-holes of other similar products in the market.

Business Method - B2C

Platform: Shopify

Payment Method: AUTORISED.NET, Paypal, Stripe

Shipping Method: USPS, FedEx, Shipstation

Strategy

For, Emma Mattresses the target customers were people who faced difficulty while sleeping. Therefore, first we started by analysing the brand and the product portfolio offered by the brand. After that, a strategy was carefully thought of and the stages of implementation were identified and then the website was created.

Final Outcome

After thorough analysis of the brand portfolio and the need for such products in the market, a Shopify website was created. This website was a feature-rich website and offered incredible user-friendliness. The website was a visual rich website that helped in driving more traffic and helped by boosting the revenue.

Emma Mattress

USA-based online Mattress Store. Emma Sleep – a globally trusted Shopify store for premium mattresses and sleep solutions – was designed and developed by Webiators Technologies, a leading eCommerce development agency in India.

3x Growth

Organic Conversions

70%+ Increase

Organic Traffic

2x Increase

Average Order Value

Case Overview

They needed a website that not only showcased their award-winning sleep products but also optimized the user journey from awareness to purchase, especially on mobile devices, where most of their users begin their shopping experience.

Industry

Bedroom/Furniture

Location

USA

Platform

Shopify

Website

emma-sleep.com

The Challenge

Developing a Shopify online mattress store involves several technical challenges. Integrating advanced product customization options can be complex, as customers may want to choose specific features such as mattress size, firmness, and materials.

Ensuring that the Shopify platform can handle these customizations smoothly requires sophisticated development work.

Managing high-quality images and videos is another challenge, as these large files are essential for showcasing the product but can slow down website performance.

Needed to serve different regions with unique languages, currencies, and compliance requirements.

Poor mobile UX in earlier versions led to drop-offs during checkout.

Our Solutions

Create a fully-functioning, feature-rich Shopify website.
Webiators implemented Shopify Markets to enable multi-region support with localized currencies, languages, and shipping rules, helping Emma Sleep serve international customers seamlessly.
Integrating multiple payment methods, including PayPal Payflow, Hosted Payment Gateway, and PayPal Credit, for customer convenience.
Improved load times with lazy loading, media compression, and global CDN integration.
Designed a responsive, fast mobile layout with express checkout options to boost conversions.
Integrated real-time stock updates across regional warehouses using third-party tools.

The Results

3x Growth in Organic Conversions Achieved through SEO-driven traffic and improved user experience across the funnel.
70%+ Increase in Organic Traffic Driven by strategic keyword targeting, content optimization, and technical SEO fixes.
2x Increase in Average Order Value (AOV) boosted through effective upselling, product bundling, and optimized PDP design.
4x Growth in Email Signups Generated through lead magnets and targeted popups.
Expanded Reach to 25+ Countries Enabled by multi-currency support and localized shipping options.

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